Search engines are increasingly becoming more selective with in-bound links to your website. They are looking not just for number of in-bound links your site may have, but also for quality and relevance of those links to your site. In other words, webmasters can no longer arbitrarily exchange links with others if they wish to improve their site ranking with search engines.

Thus was born concept of value exchange.

Who says Google gets to play role of big brother? Google may be leader that people praise and follow, yet why do webmasters allow themselves to be caught up in this publicity stunt? Sure it is a BASIC measurement of how much publicity a website is getting, but what is its real purpose?

As Pagerank gains ground webmasters loose sight of what they originally intended to accomplish. By writing this article I hope to give webmasters foresight to distinguish that in end PageRank won’t be what makes your website a success. Even though hard work and determination may help you achieve this success; skill, luck, and good timing play a bigger roll.

Many a-days I am sifting through my vast amount of spam mail and occasionally receive an email entitled “link exchange.” As I am always intrigued by possible link partners I typically read these emails.

When I come to an email that looks generic and has 100 mailers on list I still give them a chance and then take a look at there website. Upon opening website I am disgusted by huge fonts and banners trying to sell me something, as a habit I look up at my toolbar and see that this website has a Pagerank of 6! What a possibility according to many website owners. The only opportunity I see in these types of links are purely PageRank building. On other hand…