You hated it didn't you? So why pass it on? Probably because you just didn't know what to get them. In today's fast-paced world, we hardly have time - or take time - to listen to what our family and friends really want.

Or we half-listen and think we're on to something. Your wife complains microwave is on fritz all year. But do you think she wants to find a kitchen appliance under tree? And really, does your husband need yet another color-coordinated shirt and tie?

So what's a clueless gift-giver to do?

First, tune in. Listen to what your loved ones say they want, they wish for, they'd like to have someday.

Second, understand gender differences. Men and women don't generally desire same types of gifts. Most women like jewelry, for example, but only some men wear jewelry, many do not. Not everyone is same, of course, so make sure you know taste and style of person you're buying gift for.

Third, don't confuse personal gifts with business gifts. A man shouldn't give a ring or "eau de sexy nights" cologne to his female colleague. She's bound to take it wrong way.

Finally, if all else fails, just follow this simple gift-giving guide:

For her: Women want to feel pretty, no matter how old we get. My 70+ year-old mother still slathers on scented lotion and dusting powder after a bath. Bath and body oils or a spa basket, which can include fragrant soaps, lotion and bath gels are always a good choice. Or buy her one of her favorite fragrances. Many come in gift sets, coupled with scented lotion or soap. And please, don't forget jewelry!