Marketing: Recession-Proof Customers Are Over the Hill

Recession-Proof Customers Are Over the Hill - Ha!

Written by Gary Onks i

With all repparttar

doom and gloom recession talk going around wouldn't it be nice if your customers were recession-proof? My goodness that sure sounds wonderful.

* Could such customers really exist? * If they do exist, how would you find them? * Could there be enough of them to focus on and build a customer base from? * If so, would they have any interest in repparttar 121694 products and services you offer? * Would they turn out to be a bunch of skinflints with no discretionary funds?

Oh, how very wonderful it would be if such folks did exist and could/would buy your goods. Why it would be a business paradise! What a sales dream come true!

Well, it's not a dream. Such customers do exist and they are eagerly waiting for you to call on them. Yes, they want your products and services. Where do these dream-come-true customers exist? Why, they are all around you. In fact you have been looking at them for years, but you haven't really seen them. They are called senior citizens.

Seniors are repparttar 121695 biggest (over 81 million), fastest growing (1 every 7 seconds) and highest net worth (own 79% of all financial assets) consumer group that exists in America today.

The reasons that seniors are close to being recession-proof are:

* They have stable, guaranteed incomes from their retirement packages, savings, investments, social security and their medicare/medicaid benefits. * Most have little if any debt, owning their homes and cars outright. * They carry small (if any) credit card balances. * Child care costs are zero since their children are grown. * Utility and tax burdens are extremely low for this group. * They are quite cash positive with large savings accounts and very secure investments.

Chain of Success

Written by Terri Seymour

Internet marketing is a business with a lot of effective ways of advertising and promoting. There is ezine publishing, ad swapping, free classifieds, email sig file, article writing, search engines and more. Some ways are, of course, more effective than others.

One of my favorites has been said by some not to be effective. The reason for this is that it takes people away from your site. I do not believe this. Although it does direct people away from your site for a time, if you have an effective website with good content, I guarantee these people will come back for more information.

The promotion I am talking about is exchanging links. I consider this to be a very effective way of advertising your website and at repparttar same time providing your visitors with resources and information. That is one of repparttar 121693 purposes of your website, right?

When I see a url in an ezine or email that looks like it might be complimentary to mine, I go check it out. If I like repparttar 121694 site and find it to be a useful resource and not just a duplicate sales site, then I will email repparttar 121695 webmaster for a link exchange. Check to see if they have a link page or resource section that would be appropriate for your link. You can also do a search for websites complimentary to your own. Check each site out thoroughly before you email repparttar 121696 webmaster.

The email to repparttar 121697 webmaster would go something like this:

******

Hello Webmaster, ( I would use their name which you should find on their site)

I have just visited your site and found it very interesting. I would be interested in doing a link exchange with you. I think it would be beneficial to both of us.

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