Recent research predicts that the online ad market will decline by 25% in 2001

Written by John Schultz

In 2001, net advertising is a buyer's market.

Everyone has seenrepparttar media spotlight focused onrepparttar 101171 big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back.

Unfortunately, it'srepparttar 101172 same story for small business owners. The economic downturn leaves many potential advertisers much more reluctant to payrepparttar 101173 prices they would have a year or two ago.

I recently came across a message board where one advertiser summed it up this way: in these hard economic times, she has read that people are less willing to make purchases. This means that she is much more at risk to suffer a loss rather than make a profit.

Like most people, this advertiser does not have any extra money to spare - and certainly none to lose to a failed ad campaign. To turnrepparttar 101174 odds in her favor, she regularly goes bargain-hunting for ad specials.

Frustrated webmasters and online editors are feelingrepparttar 101175 pinch of lost ad revenues. This is particularly evident withrepparttar 101176 recent launch of ad auction sites such as and These sites are specifically meant to aid newsletter editors and webmasters in selling their remnant ad space - space that would otherwise remain unsold,repparttar 101177 profits lost forever.

This doesn't mean that you can't benefit from your ad space! Quiterepparttar 101178 contrary. Here are a few suggestions:

1. Encourage Customers to Book Multiple Ad Slots.

Offer large discounts on multi-ad packages. This is a win-win situation - your customer receives excellent value, and more of your ad space is booked with less stress.

2. Auction Off Remnant Ad Space.

As mentioned above, there are at least a couple of places where you can put your unsold space up for auction. If you prefer you can set a 'reserve' price, under which you are not obliged to sell.

Inexpensive and Effective Advertising for Your Web Site

Written by Kevin Nunley

With so many businesses onrepparttar web and so many different ways of promoting your site it is easy to spend far too much on advertising and get far too little in return. Here are some tried and true ways of promoting your business that are simple and relatively cheap:

1. Using Banners to Promote Your Site

Banner exchanges are aboutrepparttar 101170 oldest form of advertising onrepparttar 101171 Internet, and while they won't flood your site with customers, they can be an effective low-cost promotional tool.

How it works: Your banner runs on other sites in a banner co-op while their banner runs on your site, simple as that.

Two ofrepparttar 101172 longest running free banner exchanges are Link Exchange at, and Banner Swap at These are both pretty reputable and have some good features. Of course there are many more banner opportunites out there, and some of them are great, just use good sense, and avoid sites with claims that sound too good to be true.

Be smart with your banners. There are a few basic rules to banner use.

*Don't place banners atrepparttar 101173 top of your page. They take time to load and detract from your page content. Place banners atrepparttar 101174 bottom of your page.

*Banners that tell people to "click" to get something good far outperform other banners.

*Animated banners work well only if their file size isn't too big.

*Yellow gets attention best but is hard onrepparttar 101175 eye. Blue isrepparttar 101176 most soothing color.

2. Classified Ads

There are a ton of web sites and e-zines that print classified ads. Most are pretty cheap, and some are even free. The trick to an effective classified ad is to say what you need with just a few choice words.

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