Marketing on a budget is tough. This is a universal truth that all small business owners face. The most effective small business frugal marketing strategy available is writing and submitting articles to web sites, e-zines, magazines and newsletters. Listed below are some of
amazing benefits you can gain by using this technique.1) Article creation and submission is a totally free marketing method! The only cost is a few hours of your time to write an article and offer it for publication.
2) Well written articles position author as an expert while increasing credibility and educating readers about their business, services and products. Many internet gurus started their careers by writing and publishing articles on internet.
3) Article authors are granted a by-line with each article that will allow readers to click through to a web site where they can be converted to e-zine subscribers for paying customers.
4) A good article can be used over and over again when customized for different audiences thereby reducing need for you to write new articles as often.
5) Many publications will archive your article on their web site giving you a lasting method of promotion.
6) Writing and submitting articles will help you obtain incoming links to your web site. These are not "link farm" quality links - these are highest quality links available and they affect your search engine rankings accordingly
7) Your article can be published on your web site, optimized for search engines and submitted accordingly in order to increase your search engine traffic.
8) The more articles you write and publish on your web site longer your visitors will stay and explore your site.
