How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work? Many people make it much more difficult to succeed than it need be while others know exactly what to do … and they do it.

Ask anyone who has effectively integrated use of Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems. Simple as that.

Developing and utilizing systems is nothing new. Yet, great search for pot of gold at end of rainbow and getting rich quick continues.

The place you’ll find more gold than virtually anywhere else is in doing something many people just don’t find appealing. It is in developing and maintaining a solid database. Unfortunately, many people don’t find database management sexy enough. So they continually buy into that next secret formula.

Fact is, with a well-groomed database you can increase your revenues and decrease your marketing costs. You can build customer relations and keep your name fresh in minds of your market by keeping in touch. This establishes excellent position within your market.

Most people would be amazed at how simple it is to build an incredibly profitable database by applying a few simple strategies. Remember, simple is not always easy. It will take time, commitment and focus.

We all know names Steve Jobs and Bill Gates, but do you really know story behind them? Well, guess what movie I just saw? It's a movie entitled “Pirates of Silicon Valley”.

I am not going to tell you whole story, but movie was all about Apple and Microsoft. How they started and how they became rich!

The most interesting part of movie was about idea of copying, or should I say pirating another programmer’s or company’s idea.

My point is that although copying a piece of software, an article, a design or even a logo might be illegal, it is not illegal to take some ideas out from existing ones and make new ones out of them.

Let’s take a website as an example. You want to own a home-based business, but don’t know where to start. So why not go to your favorite search engine and start searching for sites on fields that you are good at.