Realtors - Self Promote Your Way to Success By Lanard Perry Okay, so we all can agree - listings are
lifeblood of real estate industry. And if keys to selling them are location, location and location, then challenge in getting them is self-promotion. But how do you promote to masses without going broke? Below are a few ideas and strategies to effectively market yourself on a shoe string budget.
Sponsor A Workshop Sponsor a workshop for homeowners attempting to sell their homes FSBO. Advertise it in your local newspaper and note that seating is limited.
Then, require attendees to RSVP their intent to attend. So, with little effort you will have developed a "warm list" of prospective buyers and sellers.
The workshop should be relatively short; 60-90 minutes long. Provide a movie, popcorn and a sitter for kids so that parents won't have to worry about getting a babysitter. More parents are likely to attend and you'll have their undivided attention.
The workshop should be long enough to share useful information, but short enough that you won't stress about how you're going to fill time. Heck you can even joke with callers that it'll only be as long as "Bambi," or whatever movie you decide to show.
Host workshop in your office if you have adequate space. If not, local library, a Title Company, Mortgage Company or other location will suffice. Do not rent a space, but do have it in a nice location.
Title and Mortgage Companies may even be inclined to pay a part or all of costs for co-sponsoring event with you. After all, each attendee is a prospect for their products and services, too.
In workshop you'll be instructing attendees on dos and don'ts of selling their properties; establishing right price, creating curb appeal, staging a home for sale, establishing how and when to show their properties, and more importantly how to be safe when showing properties.
