Realtors - Self Promote Your Way To Success

Written by Lanard Perry


Realtors - Self Promote Your Way to Success By Lanard Perry Okay, so we all can agree - listings arerepparttar lifeblood ofrepparttar 148380 real estate industry. And ifrepparttar 148381 keys to selling them are location, location and location, thenrepparttar 148382 challenge in getting them is self-promotion.

But how do you promote torepparttar 148383 masses without going broke? Below are a few ideas and strategies to effectively market yourself on a shoe string budget.

Sponsor A Workshop Sponsor a workshop for homeowners attempting to sell their homes FSBO. Advertise it in your local newspaper and note that seating is limited.

Then, require attendees to RSVP their intent to attend. So, with little effort you will have developed a "warm list" of prospective buyers and sellers.

The workshop should be relatively short; 60-90 minutes long. Provide a movie, popcorn and a sitter for kids so that parents won't have to worry about getting a babysitter. More parents are likely to attend and you'll have their undivided attention.

The workshop should be long enough to share useful information, but short enough that you won't stress about how you're going to fillrepparttar 148384 time. Heck you can even joke with callers that it'll only be as long as "Bambi," or whatever movie you decide to show.

Hostrepparttar 148385 workshop in your office if you have adequate space. If not,repparttar 148386 local library, a Title Company, Mortgage Company or other location will suffice. Do not rent a space, but do have it in a nice location.

Title and Mortgage Companies may even be inclined to pay a part or all ofrepparttar 148387 costs for co-sponsoringrepparttar 148388 event with you. After all, each attendee is a prospect for their products and services, too.

Inrepparttar 148389 workshop you'll be instructing attendees onrepparttar 148390 dos and don'ts of selling their properties; establishingrepparttar 148391 right price, creating curb appeal, staging a home for sale, establishing how and when to show their properties, and more importantly how to be safe when showing properties.

Selling Truth as a Differentiator

Written by Lawrence Groves


Selling Truth as a Differentiator Lawrence Groves- June 2005 The last few years have been a period of heightened scrutiny and scandal forrepparttar financial services industry. Most recently,repparttar 148325 SEC issued a report on pension consultants regarding conflicts of interest andrepparttar 148326 objectivity of advice given to retirement plan sponsors. Itís become vital torepparttar 148327 success of insurance and financial advisors that they differentiate themselves with their exemplary ethics, that they operate by a higher moral code and that they communicate that higher standard to their clients. Why? Because research proves that ethics builds trust, and trust sells ó inrepparttar 148328 long-term and - inrepparttar 148329 short-term, as well.

Taken fromrepparttar 148330 SEC report andrepparttar 148331 information provided byrepparttar 148332 Dept of Labor, below are Affirmations of Ethical Behavior for Financial and Insurance Industry Representatives. The Ten Affirmations of Ethical Behavior

1.If registered withrepparttar 148333 SEC or a state securities regulator as an investment adviser I will provide my clients with allrepparttar 148334 disclosures required under those laws (including Part II of Form ADY).

2.I will describe any relationship I have with money managers that I recommend, consider for recommendation, or otherwise mention torepparttar 148335 plan.

3.I will describe any payments I receive from money managers I recommend, consider for recommendation, or otherwise mention torepparttar 148336 plan for consideration.

4. I have prepared policies and procedures to address conflicts of interest or to prevent conflicting payments or relationships from being a factor when providing advice to my clients.

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