If you are looking for best way to deliver a strong sales message to a particular group of companies, blogging should not be your first choice. For something like that, use phone or a direct mail piece.However, blogging does offer its own, unique set of strengths.
Here are just a few good reasons why every freelancer should have his or her own weblog....
>> 1. A blog is a great place to showcase your area of expertise.
If your freelance niche is writing of white papers for big companies, for instance, us your blog to show that you are an opinion leader. Use each blog entry to show that people come to YOU for opinions on this subject.
When a potential customer finds your blog, they won't find a strong sales message, but they will find a good reason to visit your main sales site and consider you for their next project.
>> 2. A good blog generates incredible word-of-mouth.
It's nature of medium. If you send out a promotional postcard, one person sees it and then it hits trash can.
When you build a reputation for being a leader in your area with your blog entries, then hundreds or even thousands of people will link to your blog, refer to it in their own communications and talk about it with their friends and colleagues.
>> 3. Blogging brings you to attention of major search engines.
It is said that Google and other major search engines love weblogs. That's almost true. What they love are sites that are frequently added to and updated. And that's why they love blogs, because they are being added to weekly or even daily.