Real Life Internet Evil: Ezula

Written by Richard Lowe

Our purpose with this series is to use real life examples of deception, fraud and other evil to show how you can better protect yourself. The examples cited in these articles are intended to demonstrate best practices and recommendations.

If you were worried about Microsoft's smart tags, then perhaps you should read this article. Whereas you could argue that Microsoft didn't haverepparttar best of intentions with smart tags, at least they provided a way for webmasters to prevent them showing on their pages.

Onrepparttar 131924 other hand, Ezula (and it's product TopText) isrepparttar 131925 scum that scum wipes off scums feet. The company is evil. While they are not inrepparttar 131926 same league as Osama Bin Laden (who needs to be volunteered to a special project to determinerepparttar 131927 effects of nuclear missles on human flesh), they are evil. With them, though,repparttar 131928 best "nuke" is to ignore their pitch and never installrepparttar 131929 product. If you've got it, remove it immediately. It's simple and and obvious.

Here's what Ezula does. They sell users on some exaggerated benefit (much like that other scum product called Gator) and use this to get their product installed onrepparttar 131930 user's computer. In this case, Ezula "gives" their users something almost identical to smart tags.

The product basically scans HTML pages as they are loaded onto a system, looking for keywords. When it finds a keyword, it replaces it with a special link torepparttar 131931 page (or pages) of a page advertiser (along with some links to content of some kind - that'srepparttar 131932 "benefit" that gets people to installrepparttar 131933 silly product).

Let's take an example. Pretend you want to sell tires, so you purchaserepparttar 131934 Ezula rights torepparttar 131935 keyword "tires". Now, every time any web page of any Ezula user loads it is scanned forrepparttar 131936 word "tires". Ezula replaces those with links to your site - even if it isrepparttar 131937 site of one of your competitors! Or even a site about how people get tired ("he tires easily") or anything like that.

Here's what they tellrepparttar 131938 users (the poor suckers who download this excrement): "eZula, Inc. is a leading provider of real-time contextual Internet solutions. eZula's flagship product TopText iLookup isrepparttar 131939 premier personal Internet reference and simplification tool, empowering millions of Internet users with an easy way to retrieve relevant information and simplify Internet Navigation."

Sound's great, doesn't it? Man, if that's all you read you'd run to download this garbage. But wait, read more ofrepparttar 131940 website. Go torepparttar 131941 advertisers section and you will read, "eZula's platform leveragesrepparttar 131942 content thatrepparttar 131943 user is viewing in real time and turns key phrases, that best describerepparttar 131944 advertiser, into a global advertising opportunity that drives qualified traffic torepparttar 131945 advertiser from anywhere onrepparttar 131946 Web."

They further describe, "ContextPro™, eZula's Contextual Keyword Platform, puts you in front of millions of Internet Users, wherever they are onrepparttar 131947 Web, and enables you to reach them, based onrepparttar 131948 Context of every Web page that they are viewing in real time."

Is Your Business Running YOU?

Written by Sharon Davis

I lost a client recently. When I asked why he was making a change he said to me, "Your site used to be inrepparttar top three results of allrepparttar 131922 search engines and now it's not".

Alarmed, I immediately investigated. He was right.

It was then that I realized that I had droppedrepparttar 131923 ball. I hadn't even looked at my search engine results for a couple of months. I hadn't been marketing my business.

How had this happened? As I reflected on what I'd been spending my time on, I realized that recently more and more of my time was being spend on adminstrative tasks. And I'd been spending very little time doingrepparttar 131924 things I love most about my business; writing, researching and marketing. Not good.

Overrepparttar 131925 past year, I've been working harder and longer. And I'd been marketing less and less. Not to mentionrepparttar 131926 fact that repparttar 131927 precious time that I have with my kids was being chipped away by my "projects".

My business was running ME.

I was also still locked intorepparttar 131928 mindset that I *couldn't afford* software and services that could really help me to run my business more efficiently.

Here's a good example: I spend a great deal of time answering emails from site visitors, most of themrepparttar 131929 same types of questions. Now, I really like to answer my emails personally, but there comes a time when you have to decide whether or not this is reallyrepparttar 131930 best use of your time.

I bitrepparttar 131931 bullet and purchased two programs: a program to set up and administrate a Frequently Asked Questions area, and an autoresponder program to set up an Instant Answers section which sends immediate responses to common questions by email.

What a difference! Now, I spend alot less time answeringrepparttar 131932 same emails each day, and my site visitors get immediate answers to their questions. Well worthrepparttar 131933 expense (which, byrepparttar 131934 way was definitely within reach once I tookrepparttar 131935 time to budget money for it).

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