The most important thing a speaker can do to enhance a career is to become an authority in their specific subject area. You want to reach a point where people automatically think of you when they are looking for information on your topic or are looking for a speaker for their event.

To do this you must read extensively in your field. I believe that speakers are leaders and leaders are readers. If you don't read then listen to tapes or lectures. You have to learn all you can and more about your subject.

When you read extensively you give yourself a distinct advantage over those who don't. And there are huge numbers of people who don't read.

Statistics show that average person reads less than one book a year after graduating highschool.

* 58 percent never finish book they begin. * 90 percent of book buyers never read beyond chapter one of book they begin. * 20 percent of population purchase 80 percent of all books purchased.

Many people who do read do so to be able to function adequately at work. Few read to excel in a specific area of knowledge and huge numbers don't read at all. Looking at these statistics you can see that if you are a voracious reader you have a winning edge over others.

From a dictionary: "Persisting in or remaining constant to a purpose, idea or task in spite of obstacles." Notice it doesn't start, "Wisely persisting..." Perseverance can clearly be a both a good thing and a bad thing. Remember that when you find yourself wanting to quit something. Quitting might be wisest choice.

Of course, problem with idea that you should quit when something isn't worth effort, is that it's often used as a rationalization. It comes to mind when effort is difficult, but really is worthwhile. It's confusing at times, so how do you wisely persevere? There are three important aspects to consider.

Keys To Wise Perseverance