In Part 1 ( http://www.webmarketingarticles.com/CustomerDecision.htm), I took a look at understanding your site visitors' decision making process and providing them with right information, thus converting more visitors to purchasers.

Here in Part 2 I will present some tips for attracting right customers to your site and ideas for profiting through information sites.

Breaking Through Clutter

If you are like most of us, getting people to pay attention and understand how you can help them is a daunting task. Repeated exposure is one way to catch your target customers' interest.

James Maduk has a unique system for doing just that, without becoming a pest. He has what he calls a search engine "Site Mesh" consisting of a hub and spoke family of Web sites (The hub and spoke concept is explained further in Part 1.).

By structuring sites so they are related, but with each spoke a highly targeted, one-page site selling only a single product, he is able to achieve multiple listings on competitive key words in search engines.

James explains, "What this means is that instead of having one chance of someone finding my site, I now have 55 chances - or as many chances as I have sales pages."

As an example, James owns three of top 15 sites currently listed in Google search engine under "sell audio ebooks", including #1 and #2 listed sites. These same results appear in Yahoo! engine as well, all at no cost.

(Author Note: For a free audio-visual demonstration of James' Google and Yahoo! search engine results for numerous keywords, go to his "Getting Ranked 1st on Google" sales page* and click on "Proof" in bottom navigation.)

Managing Sales Sites

In Part 1, Karon Thackston explained multi-step buying decision and why many of your visitors may not yet be ready to purchase. If you own a sales site, those early in decision process are not likely to buy from you.

by Michael Ginzburg http://www.PromoClock.com

You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?

**There are 2 main problems with email marketing today.** --------------------------------------------------------- The first problem is that your email messages are hardly even opened. Even if your headline is compelling, chances of your email message being read are close to nil. People are becoming increasingly skeptical about kind of message attached to what used to be best subject lines.

The second problem is that most website visitors don't even sign up to opt-in mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their "unsubscribe" requests will never be honored.

Is there a way around these problems or is email marketing dead? The answer is simple… Desktop alerts. Desktop alerts are messages that are sent directly to Windows® Desktops instead of being delivered to email inboxes. Desktop alerts are answer, because they solve both email-marketing problems.

First, they bypass email inbox and appear directly on desktop. No more competing again hundreds of incoming messages - your messages claim desktop all to themselves, virtually guaranteeing they are read and remembered.

Second, users do not need to give over their email or other contact information in order to subscribe. All they have to do is simply download a small application. If they ever want to "unsubscribe", they just simply uninstall alert application.