Reach Thousands of Your Prospects, Absolutely Free

Written by Debbie LaChusa

I'm big on getting maximum marketing exposure atrepparttar lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.

Recently I was able to get free marketing exposure for my business to 100,000 people. It was something that took an hour or two of my time andrepparttar 146856 payoff was huge. And you can do it for your business, too.

It's called Public Relations

And it's simpler than you might think. If you follow a few basic rules, you can get great exposure for your business, product or service without having to pay for it. Here's all I did. See if this might apply to your business.

I sent out a press release announcingrepparttar 146857 launch of my 10stepmarketing System to two local business publications. While it did not take a lot of time to write and sendrepparttar 146858 release, there were a few key steps I took that you also must take to be successful with your PR efforts.

A few key steps

First, I found several publications that were targeted torepparttar 146859 same type of people I am targeting with 10stepmarketing: small business owners. Once I had identified these publications, I did some research to find outrepparttar 146860 names ofrepparttar 146861 staff writers who cover marketing.

I identified a "hook" to makerepparttar 146862 story relevant torepparttar 146863 publications and I made surerepparttar 146864 content of my release provided clear benefits to their readers.

I emailedrepparttar 146865 release with a note saying I would follow up in a day or two to answer any questions. I followed up with a phone call, speaking directly to one writer and leaving a voice message forrepparttar 146866 other.

A few days later, I received a phone call fromrepparttar 146867 writer I had leftrepparttar 146868 message for, and spent 20 minutes onrepparttar 146869 phone answering her questions and helping her understand more clearly how my system could help her readers. I even arranged for her to receive a copy of my product for review.

Print Advertising: Knowing What To Put In Your Ads

Written by Debbie LaChusa

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could producerepparttar artwork for you if you just tell them what should be inrepparttar 146855 ad. Problem is, you're not sure what should be inrepparttar 146856 ad.

The first thing you need to do is answerrepparttar 146857 following question: What is your objective forrepparttar 146858 ad? You need to know what result you expectrepparttar 146859 ad to accomplish in order to determine what needs to go intorepparttar 146860 ad.

Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be inrepparttar 146861 ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on inrepparttar 146862 ad forrepparttar 146863 reader to be able to clearly understandrepparttar 146864 primary messagerepparttar 146865 advertiser is trying to impart.

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