Many times I've seen a web site undergo a revision and everything is brand new, even brand new links!

You've worked so hard to get those great page ranks for all your pages and then you get rid of them? NO NO NO.

It's same reason why people buy "expired domains". Simply because before search engines, directories & web sites have a chance to notice there is no web site anymore, someone simply changes site to fit their needs and utlizes traffic coming in!

Let's say that you've made up your mind and you want to change entire layout of your site. Before you do so, go through all your links and record page rank that your pages have right now.

Ex.

Page 1 (PR 3/10) Link: www.yoursite.com/page1

Page 2 (4/10) www.yoursite.com/page2

Page 3 (2/10) www.yoursite.com/directory/page3

Now I would look at those pages and utilize pages that have a rank of (4/10) for my most important information when I consider new layout. Doing so will automatically get my page listed under new information within Google.

Typically, I don't usually re-use pages that have a rank of 2/10, 1/10, 0/10. Anything higher will be strongly considered.

As I read latest news online about what Google has done to many webmasters all over world, I am left discussed towards some of comments people are making against SEO Companies.

Please don't be quick to blame seo companies. We are also loosing search engine ranking just as much as you are in areas that aren't even related to seo.

Let's take a look at SEO companies... Who created need for seo companies? Search engines and webmasters did. The very same people who created a demand for seo companies are sometimes same people who are trying to discredit them.

Here's how I come to that conclusion: I keep reading that seo companies are trying to manipulate web pages, title's, descriptions, key phrases etc in order to get a better ranking. Well why not?

In off-line world of marketing, there are 1000's of marketing teams all over world trying to figure out what people want! Aren't they trying to figure out what seo companies are trying to figure out in end? how to get more sales?

Without going overboard with keywords and key phrases, creating a quality page is what we should all strive to do! Hopefully those who do saturate their pages with key words and key phrases get penalized and hopefully somehow in future, search engines can tell them why they are being penalized. The unfortunate part is that since search engines don't tell you why your site has been penalized, you're left to blame someone, and like what most people do in that circumstance, you forget to blame yourself as well.

For most part, getting a better ranking is typically done from having relevant information. So if we have relevant information, then what are we doing wrong? As SEO companies, we're trying to give you better relevant information than anyone else.