Hey! It's good news! What sets your newsletter apart from all other stuff that comes across your clients threshold everyday is that a newsletter is perceived as good news. Think about it, stuff in newspaper is general pretty dismal. The rest of stuff in mail is either advertisements or bills. Take advantage of that perception of your newsletter being something good.

Please don't insult your clients' intelligence by cloaking a hard sell as a newsletter. Marketing surveys across country have shown that newsletters are very well-received and best way to stay in touch with your clientele. Make your message, and your practice, stand above rest by making each issue interesting and informative.

More education equals more work for you Your clients probably have very little idea what all you do. Your newsletter is perfect forum to raise their understanding and appreciation of advantages of your services. By just elevating their awareness of scope of your expertise, your laying ground work for future business.

There's another added benefit that bares mentioning. When your clients know more about what you do, they talk about it to their friends. A personal referral is ten times more valuable than someone that responds to an ad. They're already prescreened and warmed up for you.The other plus of this educational approach to your newsletter is that it reminds your clients that they need your services. With so many distractions in our world today, things that are important tend to slip into background. Each issue you send gently reminds them of importance of your services

Use your unique selling proposition to create ad copy for these swaps and also in all your promotions for your ezine.

2. Swap "thank you" page ads.

Promote other ezines on page your new subs are taken to after filling out your subscription box or form in exchange for those publishers doing same for you.

3. Provide a bonus for subscribing to your ezine.

Increase value people place on your bonus by posting testimonials for it, telling people how much it would be worth if you were to charge for it, or by telling them how many people have already received it.

4. Submit your ezine to ezine directories.

Get your ezine listed in as many of these directories as you can. This will increase your subscriptions and also has added benefit of helping you to find more new advertisers and also other ezine publishers who would like to swap ads with you.

5. Submit your ezine to ezine announcement lists.