Ramp up your newsletter to build a strong business

Written by Barbara Saunders, Newsletter Associates

Ramp up your newsletter to build a strong business To survive in business, you've got to focus your attention onrepparttar areas that will guarantee you success. Your clients are your greatest asset. Takingrepparttar 124188 time to educate them and connect with them will pay big dividends overrepparttar 124189 long haul. There are lots of ways to spend your marketing dollars. But I've found thatrepparttar 124190 number one most effective marketing tool around is a newsletter. This isrepparttar 124191 perfect time of year to fine tune - or develop - yours.

Hey! It's good news! What sets your newsletter apart from allrepparttar 124192 other stuff that comes across your clients threshold everyday is that a newsletter is perceived as good news. Think about it,repparttar 124193 stuff inrepparttar 124194 newspaper is general pretty dismal. The rest ofrepparttar 124195 stuff inrepparttar 124196 mail is either advertisements or bills. Take advantage of that perception of your newsletter being something good.

Please don't insult your clients' intelligence by cloaking a hard sell as a newsletter. Marketing surveys acrossrepparttar 124197 country have shown that newsletters are very well-received andrepparttar 124198 best way to stay in touch with your clientele. Make your message, and your practice, stand aboverepparttar 124199 rest by making each issue interesting and informative.

More education equals more work for you Your clients probably have very little idea what all you do. Your newsletter isrepparttar 124200 perfect forum to raise their understanding and appreciation ofrepparttar 124201 advantages of your services. By just elevating their awareness ofrepparttar 124202 scope of your expertise, your layingrepparttar 124203 ground work for future business.

There's another added benefit that bares mentioning. When your clients know more about what you do, they talk about it to their friends. A personal referral is ten times more valuable than someone that responds to an ad. They're already prescreened and warmed up for you.The other plus of this educational approach to your newsletter is that it reminds your clients that they need your services. With so many distractions in our world today, things that are important tend to slip intorepparttar 124204 background. Each issue you send gently reminds them ofrepparttar 124205 importance of your services

.Just because I said that you shouldn't use your newsletter for a hard sell doesn't mean that you shouldn't use it for promoting gift certificates or special offers or rewards for referring new business. It'srepparttar 124206 perfect place to unveil new services.

10 Profitable Ways To Elevate Your Subscriptions

Written by Ken Hill

1. Swap sponsor, feature, classified or solo ads.

Use your unique selling proposition to create ad copy for these swaps and also in all your promotions for your ezine.

2. Swap "thank you" page ads.

Promote other ezines onrepparttar page your new subs are taken to after filling out your subscription box or form in exchange for those publishers doingrepparttar 124187 same for you.

3. Provide a bonus for subscribing to your ezine.

Increaserepparttar 124188 value people place on your bonus by posting testimonials for it, telling people how much it would be worth if you were to charge for it, or by telling them how many people have already received it.

4. Submit your ezine to ezine directories.

Get your ezine listed in as many of these directories as you can. This will increase your subscriptions and also hasrepparttar 124189 added benefit of helping you to find more new advertisers and also other ezine publishers who would like to swap ads with you.

5. Submit your ezine to ezine announcement lists.

Many ezine announcement lists will allow you to submit an announcement for your ezine on a weekly or monthly basis at no cost, giving you good ongoing promotion of your publication.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use