It's never been easy to find risk capital for any business venture. Even during heyday of DotCom frenzy, only one business plan in two thousand five hundred was funded by venture capitalists. "Angel" investors funded about one business plan in three hundred. Wealthy private investors are called "Angel" investors. Some of these Angel investors are members of Venture Capital Clubs. Often, road to their money has been giving a presentation of your business plan at local Venture Capital Club's monthly meeting.

When DotCom Bubble burst, a few venture capital firms disappeared. Many Angel Investors became extinct. At least fifteen percent of Venture Capital Clubs no longer exist. There are no longer any National Associations of Venture Capital Clubs. Your chances of finding risk capital from a venture capital firm are less than one in ten thousand. Your chances of raising money from Angels are less than one in one thousand.

If you're spending time and money to raise money for your private business, you're betting on a long shot. The odds are overwhelmingly against you. To even those odds, you must offer potential investors a better risk/reward ratio. The emphasis should be on lower risk of financial loss and not greater reward.

The simplest way to reduce risk and leverage reward is to take your company public. The investors can sell their shares and recover their risk capital. In most public companies share price outperforms company's balance sheet. Thus, your investors will earn more from sale of their shares in your public company than they would make from sale of their equity in your private company. And, there are far more stock buyers than buyers of equity in private companies.

Costs are one prohibitive factor in taking any company public. If your plan is to do an Initial Public Offering (IPO), your SEC registration costs will average about $1.5 million. Your odds of getting a "No Action" letter from SEC are about even. It will take over a year to complete registration process. The underwriter must be paid and usually gets at least eighteen percent of money raised.

This is due partly to lack of growth in number of stations plus now, more than ever, several stations may be operated from one central office or region which reduces need for staff.

“Many radio stations operate overnight without any staff opting to instead broadcast programming that may have already been pre-recorded, is fed by satellite or otherwise automated with or without addition of voice-tracking,” says Corey Deitz, a 25-year veteran radio broadcaster and author.