There are very few nonprofit organizations that couldn't benefit from an effective, and ongoing direct mail solicitation program. If you're currently using annual direct mail solicitations and would like to use it more effectively, or if you're not using this form of fundraising but would like to set up such a program. Then here are some steps to help you do this much more successfully:

1. Expand your mailing list or build one if you're just starting your direct mail program. To do this ask yourself: Who are most likely people to support your organizations financially? If you are already using direct mail answer to this questions should be obvious to you, in which case you need to find more of these kinds of people. Some of many ways to do this are using compiled lists, rented or leased lists of people who support similar causes and etc. If you aren't using direct mail now then start with users of your services and/or friends and family members of users of your services, then explore complied, and rented or leased lists next.