While syndication has many applications, we will deal specifically with its use for blog content and some technical information will be included at
end of this article. If you have any interest in blogs or weblogs as a publishing format, then you have undoubtedly come across
term R.S.S.
Under normal conditions,
content of a web page is limited to one domain, and
visitor to it. To allow
use of content on a larger number of sites, syndication is employed.
This is where RSS comes into
equation. A site owner or blogger using his site as a pulpit for any number of topics can make his content available via RSS. Once done, his comments or content will be fed to
news aggregators for syndication/delivery to those interested in such content.
What is RSS? "RSS" stands for Really Simple Syndication or Rich Site Summary. It is a standard for publishing regular updates to web-based content.
It is a simple technology for sharing and distributing content like data, news headlines and other web page content with other webmasters and users.
RSS is like email in that it is used to collect and deliver content you have opted to receive. News aggregators collect
"feeds"(syndicated content) from a blog and publish it. If you have an RSS Reader you can subscribe to
‘feed’ and receive current up to date content from your favorite content source.
Using this standard, a blog owner/web publisher can provide updates, such as
latest news headlines or weblog postings to those interested in such content.
With RSS,
blog owner could update his/her readers with new content and use RSS as a means of organizing his content into a more accessible form to
benefit of anyone wishing to use it.
Use it, not simply read it!
Uses for RSS: Get your site listed in search engine and RSS directories.
Use RSS to update your websites with fresh, relevant content - automatically - without writing a single word. You can turn RSS feeds into customized HTML and display
feed on your website.
One of
great benefits of displaying RSS news feeds on your website is that it boosts your position in search engines.