RSS as a Change Agent

Written by Rok Hrastnik

Copyright 2005 Rok Hrastnik

To better understand how RSS is changingrepparttar way companies and individuals deliver and consume content onrepparttar 149044 macro scale, let us first remember how content is traditionally delivered and consumed.

People subscribe to e-mail newsletters or e-mail update services to get content delivered directly to their inboxes. It's (or better yet, was) convenient, easy and simple.

But, in order to get content delivered to their inboxes, they must first reveal their e-mail addresses, which are basically ID numbers that allow anyone who knows them to send whatever they like to these ID numbers.

In a perfect world people would only receiverepparttar 149045 content that they requested and only fromrepparttar 149046 people that they wanted to hear from -->repparttar 149047 people that can provide them with relevant information, specific to their interests and current situation.

But this is not a perfect world.

Sincerepparttar 149048 “ID number” allows anyone to contact anyone, people have very little control over who actually does contact them and what information they send them.

In a way, it's a “perfect democracy” that just doesn't work. Because, in reality, we don't want to hear from everyone that thinks they have something to say to us. In reality, we only want to hear from a very limited circle of people and receive very limited types of content categories.

But, forrepparttar 149049 sake ofrepparttar 149050 argument, let's presume that we are actually getting information only fromrepparttar 149051 people that we want to hear from. Unfortunately these people still haverepparttar 149052 power to send us whatever information they like, not justrepparttar 149053 information we want to receive from them. Basically, they haverepparttar 149054 power to push any kind of content to our e-mail inboxes.

We can either unsubscribe, if they give us this opportunity, from their e-mail service or continue to receive their content as it is. One ofrepparttar 149055 problems with this is that unsubscribing can be a rather tedious process, definitely not a two-click affair, and some people even doubt thatrepparttar 149056 unsubscribe feature will actually work.

This is our reality.

We are, more or less, forced to receive content we mostly don't want to receive, and forrepparttar 149057 content that we do want to receive, we also have to put up with much information we don't want to get.

This isrepparttar 149058 “democratic” nature of e-mail and many marketers and publishers have been abusing it for a long time. It's notrepparttar 149059 medium's fault of course; it's just that people are who we are.

And now enter RSS in torepparttar 149060 picture, a “new” channel that users need to proactively add to their content consumption mix, including proactively adding content publishers they want to hear from, thus eliminatingrepparttar 149061 “democracy” of e-mail, conversely, limiting our “content diet” only torepparttar 149062 publishers we actually want to hear from.

But there's more.

One of this channel's characteristics is that it's extremely easy to remove content publishers you don't want to hear from.

Now, all of us have very limited time for online content consumption. It's always been this way, but with e-mail content consumption we usually don't even bother ourselves with unsubscribing fromrepparttar 149063 content we don't want to receive, since we already receive hundreds of SPAM e-mails per day anyway, so why bother with unsubscribing from a few e-mail lists andrepparttar 149064 few additional e-mails we receive per week. Most people don't even know anymore what they subscribe to since they have no unified view of all of their e-mail subscriptions.

Your Proposal Was Rejected ... But Why?

Written by Diane Hughes

Copyright 2005 Diane Hughes

When a request for proposal (RFP) comes in, you get excited! It’s a chance to earn income, develop more business contacts, and expand your client base. You work your little heart out in order to be thorough, compelling, and professional. Everything is in place. Your RFP is geared to show why your product or service will meet or exceedrepparttar client’s goals. With fingers crossed, you submit.

Whether through non-response, a phone call, or an email, you find out your proposal was rejected. But why? Have you ever wondered? Have you ever asked? You should!

Finding out why proposals are rejected can lead to some valuable insights that - in turn - lead to increased proposal acceptance. But how do you go about asking? Many people find this is an uncomfortable situation to approach. It’s really quite easy, if you handle it professionally.

Step One - Create a Form

Create a form or questionnaire that lists a few questions you’d likerepparttar 149016 answers to. You may want to ask:

• ifrepparttar 149017 proposal itself was clear • whether allrepparttar 149018 informationrepparttar 149019 prospect needed to make a decision was included • ifrepparttar 149020 price was too high based onrepparttar 149021 services provided • whether your product/service was flexible enough • if any element was missing from your proposal


• ask to seerepparttar 149022 winning proposal • ask which company won

These questions are too probing and will likely make your prospect feel defensive.

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