RSS Works: Hard Metrics to Prove It

Written by Rok Hrastnik


Copyright 2005 Rok Hrastnik

Marketers are constantly asking if RSS marketing works and if this can be proved.

It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

I first presented this data atrepparttar Syndicate Conference in New York City,repparttar 140635 first conference entirely devoted to RSS.

To make a point, weíll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give yourepparttar 140636 answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE

RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and onrepparttar 140637 last [two weeks ago] 48 hours of their reader usage.

The most interesting piece of data isrepparttar 140638 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers fromrepparttar 140639 outbout message torepparttar 140640 site. RSS users are actually clicking on RSS content!

Now, what isrepparttar 140641 ďfeed-to-sideĒ CTR? It simply means that 23% ofrepparttar 140642 end-users that subscribe to various feeds, clicked at least once on one ofrepparttar 140643 content items inrepparttar 140644 feeds they are subscribed to.

2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE

Consideringrepparttar 140645 different RSS metrics systems andrepparttar 140646 fact that no marketing tool whatsoever can be measured 100% precisely fromrepparttar 140647 outside tracking service side, seeing stats from RSS solutions vendors is important as well.

On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com],repparttar 140648 providers of one ofrepparttar 140649 more advanced RSS marketing solutions.

The Right Way to Use Other Peopleís Articles on Your Website

Written by Lynella Grant


Copyright 2005 Offrepparttar Page

Article Marketing Creates a Steady Flow of Fresh Content

Article writers, website owners, and site visitors all benefit through articles posted online. Simply put,repparttar 140576 authorís message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable.

Plenty is written to help authors write and submit their offerings (Seerepparttar 140577 extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editorsrepparttar 140578 best way to handle articles they use. Merely slapping a slew of articles onto your site wonít bump your search engine rankings and traffic much. Respectrepparttar 140579 Whole Article Marketing Process

1. Respectrepparttar 140580 Article Writers - Request permission before posting their article(s) - unless itís from an article bank or permission was specifically granted - Includerepparttar 140581 writerís Sig (signature) file atrepparttar 140582 end - Ask if thatís their current or preferred Sig - Create a live (clickable) link torepparttar 140583 authorís website - Notify authors when or where youíve used their articles (article URL) - Build a relationship so they send their new ones

2. Respectrepparttar 140584 Search Engines - Put each article on its own page, with focused keywords inrepparttar 140585 headings (H1, H2, H3) andrepparttar 140586 header title and tags - Cluster articles around specific topics - Frequently add new content related to your theme(s) - Provide internal links and a site map

3. Respect Your Website Visitors or Ezine Readers - Search for meaty information and organize your site so itís easy to find - Steer clear of thinly-disguised sales letters - Donít provide a home for crappy articles - reject poorly written ones - Repair broken links and remove out-of-date articles

Both Types of Website Visitors have Different Motivations

Human readers and search engine spiders look for different things on your website. Strive to make them both happy. Readers want relevant information; while search spiders focus on keywords and links. Fortunately, considering both their preferences makes your website stand out from similar ones. People prefer articles that provide specifics - practical how-to, examples and stories. In-depth articles attract people with a serious interest inrepparttar 140587 topic (and hence more likely to subscribe or buy). Your website gets a reputation for knowing its stuff - which cements its credibility within that niche.

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