RSS FEEDS: Whither Thou Go'est?

Written by Tony Dean


RSS FEEDS: Whither Thou Go'est?

I open uprepparttar 'Feed Reader' every day on my laptop and cruiserepparttar 108709 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to onlyrepparttar 108710 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page withrepparttar 108711 article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstandingrepparttar 108712 change inrepparttar 108713 news article each day on that web page. One day it might be about Amazon andrepparttar 108714 'outage's' they kept getting, orrepparttar 108715 next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown repparttar 108716 advertisers get their message across. It may not be part ofrepparttar 108717 advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales.

One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.

Future habits of net cruisers will be to immediately open uprepparttar 108718 'feeds' and cruise allrepparttar 108719 latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don't laugh, most of us still do this!

If a web site has not got it's own 'news feed', it will not get any 'eyeballs'.

Those interested in marketing torepparttar 108720 masses should think about trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address written prominently, for cruisers to come and visit, butrepparttar 108721 main objective is to create 'branding'.

The Top 10 Reasons Your Business Needs a Web Site

Written by Jessica M. Davis


Does every business no matter how large or small need a presence onrepparttar Internet? Absolutely, and not just forrepparttar 108708 traditional reasons, but primarily because your website is an extension of your brick and motor, your home based business, or your business on wheels. Everyone inrepparttar 108709 business of making money can benefit from letting potential customers know who you are and what you’re all about.

Competition inrepparttar 108710 new millennium is unyielding. You are a success today and a failure tomorrow. It is your website that will tell customers that you are ready. Ready for what? Whatever changes come your company’s way, you are ready to compete.

Your business needs a website because:

1. You want to offer 24 hour customer service. Your customers will be able to visit your Frequently Asked Questions (FAQs) page and learn immediately your hours of operation, phone and fax number, address, directions and a map if necessary. Remember customers are not mind readers and if you make getting information about your business too difficult they will simply look elsewhere.

2. You want your business to provide more “bang-for-the-buck.” Customers trust business owners that know their craft and are leaders inrepparttar 108711 industry, even if your business is located in a town with a population of 652. Providing articles, news information about your area of expertise and statistical data on your web site may meanrepparttar 108712 difference between a customer using your business or not using you. 3. You need a sound way to gather data about your customer’s opinions and needs. You need to know what is on your customers mind so you can provide cutting edge customer service and anticipate their needs.

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