RSS FEEDS: Whither Thou Go'est?Written by Tony Dean
RSS FEEDS: Whither Thou Go'est?I open up 'Feed Reader' every day on my laptop and cruise 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day. When I click on a link to find out more about a news item, I am taken to a web page with article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere. The potential for advertising on those web pages for interested marketers is great, not withstanding change in news article each day on that web page. One day it might be about Amazon and 'outage's' they kept getting, or next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown advertisers get their message across. It may not be part of advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales. One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably. Future habits of net cruisers will be to immediately open up 'feeds' and cruise all latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don't laugh, most of us still do this! If a web site has not got it's own 'news feed', it will not get any 'eyeballs'. Those interested in marketing to masses should think about trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address written prominently, for cruisers to come and visit, but main objective is to create 'branding'.
| | The Top 10 Reasons Your Business Needs a Web SiteWritten by Jessica M. Davis
Does every business no matter how large or small need a presence on Internet? Absolutely, and not just for traditional reasons, but primarily because your website is an extension of your brick and motor, your home based business, or your business on wheels. Everyone in business of making money can benefit from letting potential customers know who you are and what you’re all about. Competition in new millennium is unyielding. You are a success today and a failure tomorrow. It is your website that will tell customers that you are ready. Ready for what? Whatever changes come your company’s way, you are ready to compete. Your business needs a website because: 1. You want to offer 24 hour customer service. Your customers will be able to visit your Frequently Asked Questions (FAQs) page and learn immediately your hours of operation, phone and fax number, address, directions and a map if necessary. Remember customers are not mind readers and if you make getting information about your business too difficult they will simply look elsewhere. 2. You want your business to provide more “bang-for-the-buck.” Customers trust business owners that know their craft and are leaders in industry, even if your business is located in a town with a population of 652. Providing articles, news information about your area of expertise and statistical data on your web site may mean difference between a customer using your business or not using you. 3. You need a sound way to gather data about your customer’s opinions and needs. You need to know what is on your customers mind so you can provide cutting edge customer service and anticipate their needs.
|
