RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on NET and for Internet marketers around world, question is...

... "Are you using RSS to syndicate your content?"

When I first stumbled across RSS syndication while surfing net, it peeked my curiosity to point where I couldn't help myself, but, to look into this new form of site promotion further.

What I found out about this new technology will absolutely change way you keep in touch with your subscribers and/or readers, in many ways, for years to come.

Just to keep up with times I recently built a webpage for my website specifically to promote my RSS feed in order to take on new subscribers, and... most important of all, to put this new technology to test.

Here's what my webpage looks like if you decide to build your own dedicated webpage for your RSS feed. I highly recommend you do, but, that's just me.

If you do decide to build one, make sure you give your subscribers and/or readers options. http://www.internetwondersezine.com/rss_feed.html

Now, for those of you who aren't quite up to speed on what RSS is, here's a quick definition for you:

RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary", and XML extension is format used for distributing your news headlines via Web, which is known as Syndication.

Syndication is where TRUE power of RSS is unleashed, getting your message across web in an Instant to your subscribers and/or readers.

That's basics of RSS(Real Simple Syndication).

Now, for rest of this article I want to focus on "10 MOST Powerful Reasons WHY You Should Be Using It".

So, with that said, let's go to reason #1.

Reason #1. RSS Streamlines communication.

RSS streamlines communication between publishers and readers making it easier for subscriber to receive your content.

Reason #2. Readers can Opt-In to feeds.

RSS gives subscriber ability to Opt-In to feeds they are interested in and ability to Opt-Out if they wish through there RSS reader just like an auto-responder.

Reason #3. You don't have to maintain an RSS feed.

This is a great time saver for busy marketer because RSS is a great communication supplement that doesn't burden publisher with having to maintain a "List" or having to follow strict privacy rules.

Reason #4. You have ability to Syndicate your content.

This is where TRUE power of RSS comes into play because RSS gives you ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your content exposure it deserves.

Reason #5. Broadcasts your Sales and Specials.

So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you at top of heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all of search terms that rank them in top 10, PLUS it even displays their top 25 competitors.

What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. GoogSpy.com is powered by a product called "WebScraper+" which is brainchild of Arizona-based Velocityscape. According to Michael J. Roberts, Velocityscape's President, GoogSpy extracts 500,000 search results per day from Google and loads them into GoogSpy.com database which it then makes available for anyone to search.

Normally, when it comes to business intelligence software, a sentence which read: "which it then makes available for anyone to search." would end with phrase "for a fee.", but that's not case with GoogSpy. At least for time being tool is 100% free to use by anyone who cares to go to http://www.GoogSpy.com and use it.

So, what's value of such a powerful tool for average business web site operator? That depends upon how much value you place on being able to see how a competitor spends their advertising dollar and who else is competing with them.