RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It

Written by Cory Threlfall

Copyright 2005 The IWE, LLC. All Rights Reserved.

RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool onrepparttar NET and for Internet marketers aroundrepparttar 137742 world,repparttar 137743 question is...

... "Are you using RSS to syndicate your content?"

When I first stumbled across RSS syndication while surfingrepparttar 137744 net, it peeked my curiosity torepparttar 137745 point where I couldn't help myself, but, to look into this new form of site promotion further.

What I found out about this new technology will absolutely changerepparttar 137746 way you keep in touch with your subscribers and/or readers, in many ways, for years to come.

Just to keep up withrepparttar 137747 times I recently built a webpage for my website specifically to promote my RSS feed in order to take on new subscribers, and... most important of all, to put this new technology torepparttar 137748 test.

Here's what my webpage looks like if you decide to build your own dedicated webpage for your RSS feed. I highly recommend you do, but, that's just me.

If you do decide to build one, make sure you give your subscribers and/or readers options.

Now, for those of you who aren't quite up to speed on what RSS is, here's a quick definition for you:

RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary", andrepparttar 137749 XML extension isrepparttar 137750 format used for distributing your news headlines viarepparttar 137751 Web, which is known as Syndication.

Syndication is whererepparttar 137752 TRUE power of RSS is unleashed, getting your message acrossrepparttar 137753 web in an Instant to your subscribers and/or readers.

That'srepparttar 137754 basics of RSS(Real Simple Syndication).

Now, forrepparttar 137755 rest of this article I want to focus onrepparttar 137756 "10 MOST Powerful Reasons WHY You Should Be Using It".

So, with that said, let's go to reason #1.

Reason #1. RSS Streamlines communication.

RSS streamlines communication betweenrepparttar 137757 publishers and readers making it easier forrepparttar 137758 subscriber to receive your content.

Reason #2. Readers can Opt-In to feeds.

RSS givesrepparttar 137759 subscriberrepparttar 137760 ability to Opt-In torepparttar 137761 feeds they are interested in andrepparttar 137762 ability to Opt-Out if they wish through there RSS reader just like an auto-responder.

Reason #3. You don't have to maintain an RSS feed.

This is a great time saver forrepparttar 137763 busy marketer because RSS is a great communication supplement that doesn't burdenrepparttar 137764 publisher with having to maintain a "List" or having to follow strict privacy rules.

Reason #4. You haverepparttar 137765 ability to Syndicate your content.

This is whererepparttar 137766 TRUE power of RSS comes into play because RSS gives yourepparttar 137767 ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your contentrepparttar 137768 exposure it deserves.

Reason #5. Broadcasts your Sales and Specials.

RSS gives yourepparttar 137769 ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.

GoogSpy: Business Counter Intelligence for Everyone

Written by Sandra Stammberger

Copyright 2005 Sandra Stammberger

So, you want to know what your competitors are up to these days, or maybe you want to research a keyword campaign that will rank you atrepparttar top ofrepparttar 137741 heap for whatever product or service you're selling? Meet GoogSpy, a special search engine that not only shows you what Google AdWords your competitors are buying, but it will display all ofrepparttar 137742 search terms that rank them inrepparttar 137743 top 10, PLUS it even displays their top 25 competitors.

What search engine does it base all of its intelligence on? Well, with a name like GOOGspy, there can only be one. is powered by a product called "WebScraper+" which isrepparttar 137744 brainchild of Arizona-based Velocityscape. According to Michael J. Roberts, Velocityscape's President, GoogSpy extracts 500,000 search results per day from Google and loads them intorepparttar 137745 database which it then makes available for anyone to search.

Normally, when it comes to business intelligence software, a sentence which read: "which it then makes available for anyone to search." would end withrepparttar 137746 phrase "for a fee.", but that's notrepparttar 137747 case with GoogSpy. At least forrepparttar 137748 time beingrepparttar 137749 tool is 100% free to use by anyone who cares to go to and use it.

So, what'srepparttar 137750 value of such a powerful tool forrepparttar 137751 average business web site operator? That depends upon how much value you place on being able to see how a competitor spends their advertising dollar and who else is competing with them.

The interface is fairly straight forward. You enter your search term inrepparttar 137752 text box and clickrepparttar 137753 "Search button. If GoogSpy finds content it will displayrepparttar 137754 company name, if any, as a hyperlink underrepparttar 137755 company heading andrepparttar 137756 search terms, also as hyperlinks, underrepparttar 137757 Search terms heading. If it doesn't find anything then it doesn't display anything. For about two minutes more development timerepparttar 137758 programmers could have added a "Sorry, your search term did not return any results" message but I guess less is more with these guys.

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