Today we see Internet as a global catalog of information, and Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content. And that's reason why most of Webmasters try to keep their sites updated.In recent years we have seen webmasters trying different methods to keep their content updated. However, a new face of online marketing is gaining popularity all over web. It's called RSS and its helping webmasters spread their content all over web, like wildfire.
RSS ("Really Simple Syndication" or "Rich Site Summery"), is widely used to deliver content to your website users without any restriction.
For marketing your website and promoting it to target audience, you need creative strategies that build brand awareness, increase site traffic, and ensure that you are best around in giving quality content. And RSS lets you do it with conviction.
Using RSS for marketing can help you integrate your website with your other marketing initiatives, develop winning strategies to drive targeted users to your site and in process increase overall traffic and sales.
RSS today is getting very popular. It has changed face of online marketing because with this technology webmasters can deliver their new latest content which is published on there website to his/her targeted users and also display it directly on their web page. RSS Feeds are made in XML format, this XML file can be made very easily all by your self if you're a programmer, as I'm sure XML is much easier then any other programming language. But if you don't have any idea how to go about with programming part, there are websites who can help you in making your own RSS Feed for your website, all you got to do is make an account on there website, they will guide you thorough some sequence of steps and your RSS Feed will be ready to get published.