RSS(Real Simple Syndication)-- EXPLAINED In Plain English

Written by Cory Threlfall

Copyright 2005 The IWE, LLC. All Rights Reserved.

RSS(Real Simple Syndication) isrepparttar talk aroundrepparttar 144321 net these days because of its many benefits.

I'm sure you've received several emails(like I have) telling you to jump onrepparttar 144322 "RSS" band wagon and that it'srepparttar 144323 answer to all your Internet and Email marketing woe's because of its syndication capabilities.

With RSS Directories and Search Engines coming intorepparttar 144324 mix as well these days for RSS feeds you really have to decide whether or not you really want it get in onrepparttar 144325 "RSS" craze.

Now, before I get to far ahead of myself here I want to make sure you know exactly what RSS "IS" and WHY it's becoming such an essential tool for Your online business and other businesses aroundrepparttar 144326 world.

I've received a lot of feedback from people just starting out online and/or other webmasters who are not quite sure asking... "what is "RSS" in Plain English and do I need it for my online business?".

I wrote an article earlier this year statingrepparttar 144327 "10 MOST Powerful Reasons WHY You Should Be Using RSS", but I guess I clearly didn't explain what "RSS" IS which leftrepparttar 144328 readers kind of stumped.

If you wish to read that article as well I've providedrepparttar 144329 link below.

With that said, lets 'Now' define what RSS(Real Simple Syndication) "IS" in plain english for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

RSS is by definition -- an acronym for "Really Simple Syndication" or "Rich Site Summary", andrepparttar 144330 .XML extension isrepparttar 144331 format used for distributing YOUR news headlines viarepparttar 144332 Web, which is known as "Syndication".

Advertising Your Home Business On A Budget

Written by Stone Evans

Copyright 2005 Stone Evans

When you are starting out in a new home business and no one knows who you are, one ofrepparttar greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Many people know that they must turn to advertising at some point inrepparttar 144298 future, but they hope that day will be long downrepparttar 144299 road. For some, this utopian concept will come to fruition. But forrepparttar 144300 rest of us inrepparttar 144301 real world, we must come up with creative solutions for meeting our home business advertising needs while working within our budget.

Most people have a misconception about having to spend lots of money in order to advertise their home business. When you start out, you honestly will not have much money available for advertising, and if you do, you should still spend it wisely.

Before you jump headfirst intorepparttar 144302 world of advertising, let me share some ofrepparttar 144303 lessons I have learned concerning this most important topic.


It does not have to cost an arm and a leg to advertise your home business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising. If you jump in and start dumping tons of money in to advertising without first testing your advertising, you might find yourself broke and without sales atrepparttar 144304 end ofrepparttar 144305 road. Most people who commit this error write off their failure onrepparttar 144306 home business they chose orrepparttar 144307 economy or any of a hundred other excuses. But, if they are unwilling to take responsibility for their mistake, they will never learn from their mistake. Don't let this be you.


All testing should be done in blocks. If you begin to advertise simultaneously in newspapers, radio and television, how will you know which advertising is bringing people to your cash register? You won't. All you will know that something might be working, but you will not know what is actually doingrepparttar 144308 trick.

Even if you tell people in your advertising to tell you how they found you, my experience shows that fewer than 10% ofrepparttar 144309 people ever will tell you anything --- and those people who do may not even getrepparttar 144310 facts straight! You cannot rely on your customers to tell you what advertising is working for your home business. You must put inrepparttar 144311 extra effort to know for yourself.


Only when you have a proven and solid advertising portfolio should you venture to drop big bucks in an advertising campaign. Even then, you should be careful to keep further measurements to determine how muchrepparttar 144312 maximum advantage of an ad would be. Sometimes you might be able to reach ten times as many people, but depending onrepparttar 144313 kind of media and other factors,repparttar 144314 additional exposure will only generate twice as many sales. Keep your eye attuned to situations like this to getrepparttar 144315 most from your advertising dollars.


As Lesson #3 illustrates, sometimes your best advertising investment may actually cost you less money. When you are first starting out, whether you are running a home business or a business outside of your home, you need to be able to get people talking and thinking about your business.

If you are busy testing ads in media's such asrepparttar 144316 newspaper, magazines, radio, and television, you need to learn ways of promoting your business that do not require large cash expenditures. A few examples are:

Cont'd on page 2 ==> © 2005
Terms of Use