REVISITING THE 'BENEFITS' FACTOR

Written by David MacLeod


If you are inrepparttar business of making sales (as most online marketers are, in one form or another) then you know that it is a basic tenet that you must appeal to one of people's basic NEEDS if they are going to purchase your product or service.

So what are those basic needs, anyway?

Well,repparttar 121888 most obvious needs are for shelter, food and warmth. But there's a different kind of 'warmth' that many people need, too, and that's where you come in.

People need to feel needed, or they need to have comforts, or they need to have their problems solved, or they need to BELONG - these are all needs for a different kind of 'warmth' that we can appeal to in our sales campaigns, in our advertising materials, and on our websites.

The bottom line is that potential customers are only interested in what your product or service can do for them - what NEED your offering will fill. Period. So you can try to convince them that your widget is prettier than someone else's widget, or faster, or whatever... but only if that can be shown to benefit them.

I'm not talking about features, here. There's a big difference between 'features' and 'benefits'. A better mousetrap might haverepparttar 121889 'feature' of a more reliable spring-loaded mechanism - but that makes it a better mousetrap because it hasrepparttar 121890 'benefit' of being able to get rid of more mice! Seerepparttar 121891 difference?

How To Put Your Income On Auto-Pilot, FAST and EASILY

Written by John Turner


Ever seen those skilled plate-spinning men on TV?

They'd stand inrepparttar middle ofrepparttar 121887 ring and balance a 10" fine china plate on a stick and keep it spinning inrepparttar 121888 air for ages... then they'd move on to another plate... and another, until they had a whole row of them going.

I used to sit and watch in amazement, never realizing just how POWERFULrepparttar 121889 plate-spinning technique really is... orrepparttar 121890 amount of SUCCESS it could bring online.

Here's something that really blew me away...

The Most Profitable Internet Business Owners Are All Plate Spinners... They Spin One Plate, And Move On!

The formula is exactlyrepparttar 121891 same...

The aim is create a plate that just keeps spinning, even when you're not focusing your efforts. Automate your business by creating digital products or services that continue to keep selling (i.e. spinning) all day long... then when one plate is spinning, move onto another one and do exactlyrepparttar 121892 same... simple.

You see it all overrepparttar 121893 'net... People selling digital books, automated online services, offering products that are processed in real-time. All of these services require justrepparttar 121894 initial effort to getrepparttar 121895 ball rolling (orrepparttar 121896 plate spinning) and afterwards spin themselves.

The most successful people have several AUTOMATED Internet business models spinning at once... and to keeprepparttar 121897 plate spinning all they have to do is give it a gentle push every now and again, andrepparttar 121898 plates will continue to turn.

How Can You Replicate This Powerful Formula?

Offer DIGITAL products that can be delivered instantly online. My business associate earns over $7000 a month selling just one ebook that took him 2 weeks to write. It continues to sell, night and day, and his workload is minimal. He just handles a few email queries a day.

After he automated this process, he then started another service that pulled in an additional $5000 a month.

His workload is virtually ZERO, yet his personal gross income still hits over $10,000 every month fromrepparttar 121899 Internet. YOU can do exactlyrepparttar 121900 same by applyingrepparttar 121901 powerful plate spinning formula... here's what to do:

1) The key to success is in developing your OWN products or services that can be distributed automatically online.

So you're an expert in a particular field? Write an ebook about your success and discoveries and sell it online. My associate revealed his tips and tricks to marketing with newsletters and sold his guide for $50. You can do too.

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