Business is business. Whether you are marketing online or offline, same principles apply. Yes there are differences, but think about marketing tactics used offline that you can apply to your online business.
Here's a quick idea that can instantly generate a profit for you. Cross promotion.
How many times have you seen offers like this:
Get a FREE tent when you buy a new canoe, today!
Get a FREE movie pass when you have dinner with us!
And of course this works online.
Have you subscribed to an online newsletter (eZine) lately? If you didn't get a FREE eBook or FREE report with your subscription, it would be surprising. The Marketing Pack Journal comes with a FREE eBook showing you how to increase your sales by 1200%. Simply click on mailto:firstname.lastname@example.org and see how fast and easy it can be done.
But let's take this concept one step further. Have you thought about potential of cross promoting one or more of your products to one or more of your lists?
Many businesses, on and offline, have multiple lists. A list of customers for specific products, a list of prospects, a list of eZine or newsletter subscribers and many others. You can make instant profits from cross promoting to these lists and it doesn't cost you an arm and a leg.