Quick and Easy Ways to Boost Sales!

Written by Wendy McClelland

Are you looking for some new ways to build your bottom line this month?

First of all - keep in touch with your customers! One ofrepparttar best ways to do this is with a newsletter. Today it’s easier than ever to have a newsletter – use email. If you don’t have your customer’s email addresses already, start asking for them when they pay for something atrepparttar 135494 cash register. Give them an incentive for signing up for your free newsletter – maybe a free gift or a small discount or even a prize draw they can be entered into. Use your newsletter to let customers know about sales in advance, extend special invitations to past customers only and openrepparttar 135495 store during non-regular hours. A popular sporting goods store where I live does this twice a year - andrepparttar 135496 lineups to get in weave throughrepparttar 135497 store parking lot and people talk aboutrepparttar 135498 sale for weeks – before and after it happens! This is a GREAT publicity AND sales tool. Add other incentives inrepparttar 135499 newsletter like: a 10% discount for past customers on a new product line, or offer an old customer a 5% discount on their next purchase if they bring a new customer to a special sale. Give customers a gift for every referral they send to you.

Can you team up with other businesses in your area to offer a “package” promotion? If you are a make-up artist can you team up withrepparttar 135500 high end dress shops in your community to offer a “bonus” make up package for prom or other special events? By combining services both businesses win and customers love it because they save time since they don’t have to run all over town! This would work well if you gave manicures, pedicures or did hair as well. Professional photographers can also find unique ways to team up with all of these businesses as well. Think “strength in numbers”! If you saverepparttar 135501 customer time and effort running around THEY WILL BUY FROM YOU and very much appreciate you.

The Easiest Way to Build Credibility and Increase Long-Term Sales

Written by Alexandria K. Brown

If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine."

I began my "AKB MarCom Tips" e-zine three years ago, when I'd just started my copywriting and marcom consulting business. I wanted an easy way to stay in touch with past associates, current clients, prospects ... just about everyone! And I wanted them to realize I really knew my stuff about writing compelling copy for Web sites, ads, brochures, etc. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients.

Well, it's worked far better than I'd imagined. Each year I gain tens of thousands of dollars in new business based on leads from my e-zine alone. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine.

Here are 5 darn good reasons why you shouldn't wait any longer:

1. An e-zine is a very CREDIBLE and SUBTLE way to promote your services or products.

Instead of simply *saying* how great you are (as in traditional advertising), an e-zine lets you *show* how great you are by sharing your expertise with your readers. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!

2. Publishing an e-zine positions you as an EXPERT in your field.

By showcasing your knowledge and skills, you're likely to attract more clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert! You should listen to me."

And don't be scared ofrepparttar word "expert" -- you don't have to know EVERYTHING inrepparttar 127531 world about your topic to call yourself an expert -- you just need to know a lot more than most people. If you make a living doing what you do, you're likely an expert in your own right. If you're still uncomfortable with that term, try onrepparttar 127532 word "resource." Okay, feel better? ; )

3. An e-zine isrepparttar 127533 perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.

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