The biggest problem I've always had promoting my web site is keeping myself focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles... My head is beginning to spin just from trying to list all promotion strategies available today!
But when my friend who is just starting her Internet presence asked me, "Milana, what should I do now?", it all became very clear: don't spread yourself thin. Choose up to 2 ways to promote your web site and do it for at least 1 month to see if it's effective.
I wrote a brief plan for her to follow this month and I wanted to share it with you. Please, note: this strategy is not appropriate for everyone. It focuses on writing articles, so you must be able to communicate your thoughts on paper. You must also set aside approximately 3-4 hours a week (which is nothing compared to how much time most online business owners spend) and stick to plan.
Do not try to implement any other strategies at this time. If you get an idea, write down and try it later. If nothing else, this plan will surely bring your site steady growing traffic. Ready?
1. Create a simple 2-5 page web site. Use an easy-to-use web page editor, such as free Netscape Composer available from Netscape web site. Place your sales copy on main page, and use other pages for information about you, your other products and whatever else you would like your visitors to see.
IMPORTANT: for this strategy, please, offer something free on your web site via an autoresponder. Use GetResponse.com to be able to automatically follow up with people who download your free gift.
Since this promotion strategy will generate a good amount of traffic to your site, you MUST capture your visitors' e-mails or else you will waste all this traffic. Mention to them that you will be sending occasional mailings and that they can always leave your list.
2. Add TITLE and META tags to your web pages and submit them to major Search Engines. Make sure these tags are short and mention only what's relevant. Ask yourself, what word or phrase would I type in Search Engine if I was looking for my product?
Below is list of "Submit Site" addresses for most of them:
http://home.lycos.com/addasite.html http://www.altavista.com/sites/search/addurl http://www.google.com/addurl.html http://www.excite.com/info/add_url_form http://www.northernlight.com/docs/regurl_help.html http://www.directhit.com/util/addurl.html http://www.alltheweb.com/add_url.php http://hotbot.lycos.com/addurl.asp http://www.anzwers.com.au/cgi-bin/print_addurl.pl