Quick Web Site Start-up and Promotion Guide

Written by Milana Nastetskaya

The biggest problem I've always had promoting my web site is keeping myself focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles... My head is beginning to spin just from trying to list allrepparttar promotion strategies available today!

But when my friend who is just starting her Internet presence asked me, "Milana, what should I do now?", it all became very clear: don't spread yourself thin. Choose up to 2 ways to promote your web site and do it for at least 1 month to see if it's effective.

I wrote a brief plan for her to follow this month and I wanted to share it with you. Please, note: this strategy is not appropriate for everyone. It focuses on writing articles, so you must be able to communicate your thoughts on paper. You must also set aside approximately 3-4 hours a week (which is nothing compared to how much time most online business owners spend) and stick torepparttar 134721 plan.

Do not try to implement any other strategies at this time. If you get an idea, write down and try it later. If nothing else, this plan will surely bring your site steady growing traffic. Ready?

1. Create a simple 2-5 page web site. Use an easy-to-use web page editor, such as free Netscape Composer available from Netscape web site. Place your sales copy onrepparttar 134722 main page, and use other pages for information about you, your other products and whatever else you would like your visitors to see.

IMPORTANT: for this strategy, please, offer something free on your web site via an autoresponder. Use GetResponse.com to be able to automatically follow up with people who download your free gift.

Since this promotion strategy will generate a good amount of traffic to your site, you MUST capture your visitors' e-mails or else you will waste all this traffic. Mention to them that you will be sending occasional mailings and that they can always leave your list.

2. Add TITLE and META tags to your web pages and submit them to major Search Engines. Make sure these tags are short and mention only what's relevant. Ask yourself, what word or phrase would I type inrepparttar 134723 Search Engine if I was looking for my product?

Below isrepparttar 134724 list of "Submit Site" addresses for most of them:

http://home.lycos.com/addasite.html http://www.altavista.com/sites/search/addurl http://www.google.com/addurl.html http://www.excite.com/info/add_url_form http://www.northernlight.com/docs/regurl_help.html http://www.directhit.com/util/addurl.html http://www.alltheweb.com/add_url.php http://hotbot.lycos.com/addurl.asp http://www.anzwers.com.au/cgi-bin/print_addurl.pl

The Delicate Art of Copy and Layout for the Web

Written by Michele Haapamaki

The look and layout of text and graphics on a web site are as important as in a magazine or newspaper layout. It is dismaying to see how many companies simply throw together HTML pages with excessive amounts of scrolling (and boring) text. Web surfers will read 25-50% less on their computer than they would on a printed page, due mostly torepparttar fact that printed page resolution is some 100 times as clear. Your pages must be pleasing to (and easy on)repparttar 134720 visitor's eyes, or all your careful content writing will be in vain. With this in mind, considerrepparttar 134721 following tips for dealing withrepparttar 134722 unique layout and presentation problems presented byrepparttar 134723 Web medium.

1) Proofread Spelling and Grammar! This is an absolute must. Proofread all your copy at least twice, and if possible have another person read through it as well. A pair of fresh eyes may often pick up on mistakes that you have missed. If you publish copy with typos and poor grammar, what kind of impression is that going to leave? (That said, hopefully you won't find any typos in this article!)

2) Make it easy to scan This is important, especially since most read users dislike reading large blocks of text. Try to breakrepparttar 134724 page up into key points or bullets that will allow for faster reading and make it easier to digest. Avoid overdoingrepparttar 134725 bolding of text-the point of bold font is to highlight a select few points, not every second line! As a general rule, onlyrepparttar 134726 title ofrepparttar 134727 article and perhaps subheadings should be bold. Likewise, avoid overuse of underlining or italics. 3) Multiple Pages Internet users are turned off by long pages that require a large amount of scrolling. If you have to post long articles or content, split it up into multiple pages. Splitting content over multiple pages also encouragesrepparttar 134728 user to read through smaller, manageable chunks, since they seem much less daunting. I have already mentioned that people will read less onrepparttar 134729 screen than in print. In addition, studies have shown that people read 25% slower onscreen than they do on paper. This means that you should make your content at least 25% shorter than a print version-so edit!

4) Line Length and Alignment Newspapers and magazines have long realizedrepparttar 134730 value of short line length. That's why most articles in these publications are in columns, rather than going acrossrepparttar 134731 entire page. However, most web pages have line lengths that are too broad for easy reading. Generally, you should have no more than 15 words on a single line, or roughly 65 characters. In addition, refrain from right or center-aligning your text. Left-alignment is bothrepparttar 134732 simplest andrepparttar 134733 easiest-to-read.

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