Quick Tip to Make Pay Per Click Profitable

Written by Jeff Mulligan


Everybody wants more traffic. And to drive more traffic, many of us look torepparttar search engines. There are actually two kinds of search engine traffic: 1) You pay for it 2) You don't pay for it If you have your own site, you probably want both. If you are marketing affiliate programs, you frequently have to pay for it. The biggest myth I hear is "I don't have any money for Search Engine marketing." Search engine marketing should not cost you money once you get going. That's because you cut any lousy, money-losing ads and you keep runningrepparttar 100692 profitable ones. So you only run profitable ads and you don't lose money. Here's a hint that may help your ads become more profitable: *** Putrepparttar 100693 price ofrepparttar 100694 product inrepparttar 100695 ad. ***

Unique Selling Point, Ideal Customer, and Consumer Thinking

Written by Darrin F. Coe, MA


Ideal Customer, Unique Selling Point, and Consumer Thinking by Darrin F. Coe, MA

As entrepreneurs there are some very basic things that we’ve all been taught. The first thing we generally do is identify a consumer need.

Then we’re usually taught to define our ideal customer.

Lastly we’re supposed to define for that ideal customer,repparttar unique selling point (usp) of our product or service.

I believe all of these processes actually work more as an integrated, dynamic flow than as a linear process.

What many times we are not taught is how do we integrate marketing our product or service with our knowledge of consumer thinking.

Consumers make purchasing decisions based on choice processes. There are generally three process that consumers go through when they decide to make a purchase andrepparttar 100691 process they use is dependent onrepparttar 100692 type of product or service they are considering.

Therefore, your unique selling point, identified customer need, and ideal customer profile should be integrated with one another and marketed based on a knowledge of consumer thinking.

Let’s use my latest e-book, “Micro Loans: Finance Your Dreams”, as an example of integration. First I spent time identifying a need. That need was money. Entrepreneurs need money to finance their business projects. Most home businesses and microbusinesses have trouble qualifying for large loans from traditional lending sources so I wrote this ebook to help them meetrepparttar 100693 need for money.

Next, I tookrepparttar 100694 time to identify my ideal customer based onrepparttar 100695 identified need. The ideal customer is a home business or microbusiness entrepreneur who is motivated and passionate about accomplishing their dreams. This includes both men and women who are currently making ends meet but want more out of life and want to pursue an entrepreneurial dream.

After this, based on identified need, and my ideal customer profile, I was able to create my ebook’s unique selling point. As a matter of fact, I wroterepparttar 100696 book specifically to create a unique selling point. “Micro Loans: Finance Your Dreams’” unique selling point is this: It provides instruction on how to access a little know government business program, which is funded throughrepparttar 100697 SBA, at an affordable price combined with tools and templates to make access torepparttar 100698 program easier.

Now, we have an identified need (money), we have an ideal customer (home business entrepreneur) and a product with a unique selling point (an ebook). These can now be factored into our marketing decisions. There are, as stated earlier, three generally accepted processes consumers use to make buying decisions.

The first isrepparttar 100699 “buyer action process”. This process involves five mental steps a buyer goes through before making a purchasing decision. It isrepparttar 100700 job ofrepparttar 100701 marketer to guide them through these steps. 1. Creating awareness – get their attention 2. Developing interest – hold their attention 3. Inducing desire – convince them they want your product or service 4. Conviction – solidify their belief that they want your product or service 5. Action – motivating them to makerepparttar 100702 purchase. This process is generally engaged in whenrepparttar 100703 consumer easily understandsrepparttar 100704 features and benefits of a product or service,repparttar 100705 product is not expensive, andrepparttar 100706 purchase does not involve multiple decision makers.

This process is not engaged in whenrepparttar 100707 selling situation involves complex products or services and multiple decision makers are required.

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