QuarkXpress Tips: How to Move Content Between Print and Web LayoutsWritten by Mart Gil Abareta
Since its release in 1987, QuarkXpress had made an immediate impact to computer enthusiasts. QuarkXPress introduced precision typography, layout and color control to desktop computer, and delivered those features to designers at a fraction of cost of proprietary typesetting systems. Quark software programs had been widely utilized to create, design and manage their documents such as books, catalogs, brochures, packaging, newspapers, magazines and online materials.At present, Quark maintains its industry leadership with a product line that ties together traditional print publishing with enterprise content management, personalization and tools for creating collaborative, cross-media workflows. Regarding enterprise content management, I have here a brief description about moving or copying content between print and web layouts. Here are ways to achieve this. First, change layout medium type in Layout Properties dialog box (Layout > Layout Properties). Next, drag items between projects. Then, copy items from one layout and paste them into other. Drag items into a library, and then from library into a layout. It is important to note that if you convert a box from one type of layout to another, some of that box’s attributes may no longer apply. However, they are saved with box. Say, a text box in a web layout is set to export in JPEG format. If you convert layout to a print layout, "export as JPEG" setting is ignored. But if you drag that box into a different web layout, it will still remember “export as JPEG” setting.
| | The One ThingWritten by Mitone Griffith/24HourWebsiteWizard.com
Did you know that in advertising, every ad--and yes, a website is an ad--should contain following elements? These elements are remembered through acronym AIDA. A = ATTENTION I = INTEREST D = DESIRE A = ACTION Now what does this mean, and how can you apply it to your website to help you increase your sales? ATTENTION When you are thinking about website you want to have, don't forget it has to do more than convey information or make a sale. In order to do those things, it first has to get visitor's attention. Is it boring and all white? Is all text centered and spread from side to side? Or have you taken time to create some functional and supportive graphics, with well formatted text? If it doesn't look like it's worth taking time to read, then maybe it isn't! INTEREST Is your "voice" in your content, or does it sound really boring. Do your words read like a spicy novel, or like a calculus text book? Rev up your writing with testimonials, adjectives, anecdotes and personal experience. Make reader feel like he is a part of what you are writing about. DESIRE Well, if you're not interested in what's in website, you really won't have any desire to investigate product, person, or service any further. What does build desire in advertising? Making a product or service personal, learning benefits--not features and applying it to your customer's needs, desires and wishes...and you can do this through power of words and images. For example, if you're selling pizza, you may think people will buy it because it tastes great. So maybe you put "Great tasting pizza" on your website. Wrong. People need more descriptive, tantalizing images to work with. Remember old Wendy's commercial where folks would bite into burger and all juices would squirt out? Now that said, "Our burgers are juiciest, mouth-wateringest burgers ever." And people went out and bought them.
|
