Qualifying Yourself as a Reliable VendorWritten by Clay Mabbitt
Marketing is a numbers game. This maxim is true, although it can be viewed from several angles. Proponents of bulk email advertising and traffic exchanges contend that if you expose your message to a vast number of people, only a small percentage of them need to become paying customers for your business to substantially grow… and they're right.
Conversely, however, if a high percentage of people who see your message become paying customers, you only need expose your message to a small group of people to see same increase in business. Both approaches are useful for certain products and certain marketing messages. The nearly unlimited audience of Internet makes volume advertising approach relatively easy to pursue. This article examines second, comparatively subtle art of increasing your customer conversion rates.
The average computer user has become an old hand at deleting commercial emails with barely a passing glance and ignoring flashing banners as they surf web. So you have a product that will increase their productivity, impress their friends, inspire their children, and improve their life beyond imagination; if only they knew about it. How do you tell them? Answer: don't.
You'll be much better off if they find out from an objective third party, or (better still) learn how great you are on their own. Sounds great, right? Only no objective third party knows (or cares) who you are and only chance someone will find you on their own is if they type your URL into their browser to see if your domain name has already been taken. Every entrepreneur is in this position when starting out, and ones who have gotten past it spent their marketing dollars developing a relationship of trust with their customers.
The practice of qualifying yourself as an expert in field of your product, long before audience even knows you have a product to sell, yields amazing marketing benefits. Instead of scaling defensive walls of a wary customer whose looking for catch, you're sharing expertise with an enthusiastic listener actively seeking information. Once your audience has discovered that you have valuable knowledge in an area, they'll want to know what products you recommend.
How To Make More Money With Affiliate ProgramsWritten by Mario Sanchez
Affiliate programs are one of web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On other hand, destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate sites, and doesn't have to spend a dime unless a visitor purchases something.
To maximize effectiveness, affiliate sites need to keep in mind some common sense suggestions:
1) Resist temptation to add too many affiliate links. Affiliate link overkill confuses visitors and hurts credibility. You want your visitors to view your site as a value-adding destination and not just a cheesy sales site. Recommend links to products you have tried, or that come from good, solid companies. Don't recommend something you don't know just because you're getting paid. Give your visitors best advice and they will reward you.
2) If you write articles for your website, try not to include affiliate links in body of your articles: it will give impression that you have a vested interest in recommending them. You want your visitors to trust your advice, so don't turn your article into an excuse to promote products and make a commission. It's OK to include affiliate links, but do it on a side bar or on a resource table. Whenever possible, link to your affiliate partners with text links (since banner ad click-through is at its lower rate ever, and people tend to ignore banners).
3) Include only affiliate links that are related to your business and topic of interest to your visitors. Links to unrelated products will not generate good leads for destination sites (and therefore won't be a source of significant commissions for you), so they are best avoided.