Isn't it great to see your own customers flocking to you in droves, like bees to honey? Could you do with some extra attraction to your business?

In most of our marketing efforts, sense of sight reigns supreme. Banners and billboards catch customer's eyes at every corner of street. These visual statements can be very effective if used correctly. The message they convey can be bold or or even subtle.

However, there is another way to attract people. It's a subtle approach that is often overlooked.

It's by using sense of smell. Have you ever tried to use sense of smell to bring in business? Could it be break that you are looking for?

Shopping mall owners know how to use it to their advantage. People tend to feel happy or relaxed when there is a pleasant smell around them. Aromatic perfumes are sprayed at regular intervals to make people feel happy and in mood to buy.

Smells do have a way of influencing our behavior!

In this section I am going to lay some tough love on you. This is not meant to discourage you just to better prepare you for realities that await you when you hang your, “Open For Business” sign. The business world truly is a jungle. Survival of fittest is law of land.

There are wolves in sheep’s clothing waiting to prey on inexperienced entrepreneurs at every bend in road. Not to mention lions, tigers, and bears oh my how can a new business person survive?

Your best weapon to carry when entering wild, wild world of business is knowledge.

When we decide to start our own business we tent to get all fired up. Our emotions get best of us and we get carried away musing possibilities of our future financial freedom. We are so excited to get project up and running that we start spending money on all things we are going need for our new successful business. Maybe you buy a desk, a computer, get business cards printed, maybe a fax machine, a business phone number, you pay to register your business name and get a federal tax ID number wow!

This is all new cool and exciting but what about boring stuff. Things like writing a business plan, researching your niche market, putting your goals down on paper. Yuck!

One of key elements of a successful small businessperson is willingness to do unglamorous tasks that running your own business requires every day. Weather it is making sales calls, writing letters, submitting articles, tracking ad results. These repetitive tasks are backbone of your business.