The media bombards us with thousands of images, messages, and logos everyday. In fact, average person in United States watches between two and four hours of television on a daily basis. (www.mediafamily.org) Does it surprise you that we start to tune out advertisements after awhile?
This makes it a lot harder for people trying to market their business come up with ideas that stand out in frenzy of ad pitches. Unless Britney Spears happens to be singing jingles on national broadcasts about your company, your ad campaign is probably going to have to work a little creativity in there. Here are some common advertising methods and ideas to give them some sparkle.
Classifieds: Classified advertising is one of oldest forms in book. Tons of people look through their Sunday paper in search of apartments, jobs, or anything else you might ever want. Smaller local publications are now also offering a classifieds section, not to mention that world of online classifieds is at its peak.
So many places to find, place, and ignore classifieds. So how do you prevent potential customers from skimming right over your ad? Grab their attention from get go, and chances are they'll read your ad, thanks to a great opening line. There are three types of opening lines that work well with classifieds: Informative, enticing, or challenging lines.
If you tell your reader in first statement what you're offering, they'll know whether or not they want to keep reading. "Learn How to Quickly Generate Hot, Hungry, Targeted Traffic!" is a great opening line, because it tells readers that product has to do with increasing website traffic. Right away your reader knows whether or not that ad is for them.
Secondly, you can entice readers into your ad by using images in your opening line. "TRY LIGHTING FIXTURES BEFORE YOU BUY!" Although this line doesn't give any specific detail, it does give reader a nice mental picture of being able to see their lighting fixtures in place before they ever put any money down. Offer your reader something they want: "BRING PEACE BACK INTO YOUR LIFE! In today's hectic world, who could resist?
Finally, if you challenge your reader to do something, they will be more willing to see what ad has in store. "TIRED OF ANSWERING TO YOUR BOSS? START YOUR OWN SUCCESSFUL BUSINESS!" or "SAVE YOUR DRIVING RECORD AND STOP PAYING A FORTUNE FOR INSURANCE!" The incentive is there, and more often than not, reader will be motivated to see what else in store.
The body of a classified ad should be short and to point. Once you've gotten your main point across, readers will follow up if they're interested. Leave your contact information at end of ad, in clear type.