Putting Some Pizzazz In Your Ads

Written by Ana Ventura

The media bombards us with thousands of images, messages, and logos everyday. In fact,repparttar average person inrepparttar 101240 United States watches between two and four hours of television on a daily basis. (www.mediafamily.org) Does it surprise you that we start to tune out advertisements after awhile?

This makes it a lot harder for people trying to market their business come up with ideas that stand out inrepparttar 101241 frenzy of ad pitches. Unless Britney Spears happens to be singing jingles on national broadcasts about your company, your ad campaign is probably going to have to work a little creativity in there. Here are some common advertising methods and ideas to give them some sparkle.

Classifieds: Classified advertising is one ofrepparttar 101242 oldest forms inrepparttar 101243 book. Tons of people look through their Sunday paper in search of apartments, jobs, or anything else you might ever want. Smaller local publications are now also offering a classifieds section, not to mention thatrepparttar 101244 world of online classifieds is at its peak.

So many places to find, place, and ignore classifieds. So how do you prevent potential customers from skimming right over your ad? Grab their attention fromrepparttar 101245 get go, and chances are they'll read your ad, thanks to a great opening line. There are three types of opening lines that work well with classifieds: Informative, enticing, or challenging lines.

If you tell your reader inrepparttar 101246 first statement what you're offering, they'll know whether or not they want to keep reading. "Learn How to Quickly Generate Hot, Hungry, Targeted Traffic!" is a great opening line, because it tells readers thatrepparttar 101247 product has to do with increasing website traffic. Right away your reader knows whether or not that ad is for them.

Secondly, you can entice readers into your ad by using images in your opening line. "TRY LIGHTING FIXTURES BEFORE YOU BUY!" Although this line doesn't give any specific detail, it does giverepparttar 101248 reader a nice mental picture of being able to see their lighting fixtures in place before they ever put any money down. Offer your reader something they want: "BRING PEACE BACK INTO YOUR LIFE! In today's hectic world, who could resist?

Finally, if you challenge your reader to do something, they will be more willing to see whatrepparttar 101249 ad has in store. "TIRED OF ANSWERING TO YOUR BOSS? START YOUR OWN SUCCESSFUL BUSINESS!" or "SAVE YOUR DRIVING RECORD AND STOP PAYING A FORTUNE FOR INSURANCE!" The incentive is there, and more often than not,repparttar 101250 reader will be motivated to see what else in store.

The body of a classified ad should be short and torepparttar 101251 point. Once you've gotten your main point across, readers will follow up if they're interested. Leave your contact information atrepparttar 101252 end ofrepparttar 101253 ad, in clear type.

Advertising Versus Public Relations--

Written by Ana Ventura

Oftentimes, whenrepparttar words "public" and "relations" are thrown together in a sentence, a light bulb goes off inrepparttar 101239 head shining, "Advertising". However, using advertising and public relations as synonyms is a long shot. So what'srepparttar 101240 big difference?

One ofrepparttar 101241 most crucial differences between public relations and advertising is that PR is free. That's right, none of your hard earned cash is going to be thrown down to promote your business.

For example, if you run an advertisement in your local newspaper, they charge you forrepparttar 101242 space you use as well as forrepparttar 101243 time frame thatrepparttar 101244 ad is run. But if that same newspaper decides that your business or product is article worthy, you are getting great publicity with no out of pocket costs.

While it's great to get free recognition if someone writes an article about your product,repparttar 101245 downfall is that you have no content control. In other words,repparttar 101246 journalist that takes onrepparttar 101247 task is going to have allrepparttar 101248 say inrepparttar 101249 length, word choice, and format of what is being said about you and your business. Advertising, onrepparttar 101250 other hand, makes yourepparttar 101251 boss as long as you've gotrepparttar 101252 cash flow for it.

Along withrepparttar 101253 benefit of knowing exactly what your ad is going to say, you also haverepparttar 101254 option of runningrepparttar 101255 ad campaign over and over again if you're getting good results. The media will most likely only run your story once, unless you give them new topics, or an interesting new way of looking atrepparttar 101256 old ones.

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