In this amazing exercise, you will put on “the shoes of a giant” stepping out of
daily challenges of your business to create improvements for another. We will do this because for most, it is easier to solve someone else’s problems than our own; it also provides us a great opportunity to analyze competition, a larger company, or a leader in our industry. Make this enjoyable with role-playing and brainstorming and you will be pleasantly surprised with results it will produce for increasing profits in your business.Gather background information about your giant, find information many times publicly available (press releases, industry reports) and that you can map to information in your own company.
Brainstorm twenty ideas on how this giant could improve its business, be brutal, except no limitations and write down every idea.
Using a significantly larger business provides numbers that will highlight small improvements in big ways, look for ways that improve value of each customer for that business.
Take your top three ideas and substitute your numbers, observe how numbers you used from giant relate to yours, especially look at ratios of income to profits.
Prioritize these ideas (with your numbers) according to their value in accomplishing your business goals, this is last thinking step.
Take a break now! Go workout or play golf, do something fun as a group that is away from office – do not talk about this shoe wearing exercise, just enjoy yourself while your brains generate powerful relationships subconsciously.
