There is lots of advice around on how to improve your Page Ranking with search engines. In fact, there is a whole industry of sharps who call themselves Search Engine Optimisers who spend lots of time and other peopleís money trying to outwit Google. Thatís why we see so much contradictory advice and over inflated hype about SEO on web. This article aims to help small business achieve a profitable outcome from their investment in a website.
If you are running a small business with an internet presence you need a way of sorting treasure from trash in this. The famous thinker Edward de Bono uses Six Thinking Hats as a tool to help us with clear thinking. I prefer to start from bottom, so Iíll concentrate on shoes, in this case Mr Googleís shoes.
Mr Google most successful internet company on planet. Everyone who uses web knows about Google search engine. But have you ever thought through how Mr Google works and how he makes all of that money? A couple of minutes of clear and focused thinking about this could make a big difference in how successfully you attract visitors, and potential clients, to your website. So come with me through this little thinking exercise.
Who pays Mr Google? Advertisers pay Mr Google. You see their ads on side of your search results page and in Adsense boxes on a growing number of websites.
Why do advertisers pay for Google ads? Advertisers pay because Mr Google can get millions of searchers to see their ads. So in effect Mr Google is selling opportunity to gain searchersí attention to advertisements. For past five years Mr Google has had this field all to himself. But watch out, competition is starting to hot up.
Who is competing with Mr Google? For last few years, answer is nobody much. Although there are thousands of search engines available on internet Google has held majority share. Over past year or so two serious challengers have emerged, namely Yahoo and MSN. The business is quickly becoming competitive, but Google is still ahead by a country kilometre.
How does Mr Google get and keep so many searchers in spite of competition? It does so by consistently delivering quality results. Most searchers get information they want fairly quickly in spite of best efforts of spammers and other sharp operators. Google does this by employing lots of very smart search engineers to make sure that their algorithms or formulas deliver quality results to searcher. The searcher wants information rich pages. Google wants to give searcher what she wants so that she will keep using Google. There is a synergy between Google and searcher, they are both paddling in same direction.