Put Yourself in Google's Shoes

Written by Darby Higgs


There is lots of advice around on how to improve your Page Ranking with search engines. In fact, there is a whole industry of sharps who call themselves Search Engine Optimisers who spend lots of time and other peopleís money trying to outwit Google. Thatís why we see so much contradictory advice and over inflated hype about SEO onrepparttar web. This article aims to help small business achieve a profitable outcome from their investment in a website.

If you are running a small business with an internet presence you need a way of sortingrepparttar 137493 treasure fromrepparttar 137494 trash in this. The famous thinker Edward de Bono usesrepparttar 137495 Six Thinking Hats as a tool to help us with clear thinking. I prefer to start fromrepparttar 137496 bottom, so Iíll concentrate on shoes, in this case Mr Googleís shoes.

Mr Googlerepparttar 137497 most successful internet company onrepparttar 137498 planet. Everyone who usesrepparttar 137499 web knows aboutrepparttar 137500 Google search engine. But have you ever thought through how Mr Google works and how he makes all of that money? A couple of minutes of clear and focused thinking about this could make a big difference in how successfully you attract visitors, and potential clients, to your website. So come with me through this little thinking exercise.

Who pays Mr Google? Advertisers pay Mr Google. You see their ads onrepparttar 137501 side of your search results page and inrepparttar 137502 Adsense boxes on a growing number of websites.

Why do advertisers pay for Google ads? Advertisers pay because Mr Google can get millions of searchers to see their ads. So in effect Mr Google is sellingrepparttar 137503 opportunity to gain searchersí attention to advertisements. Forrepparttar 137504 past five years Mr Google has had this field all to himself. But watch out,repparttar 137505 competition is starting to hot up.

Who is competing with Mr Google? Forrepparttar 137506 last few years,repparttar 137507 answer is nobody much. Although there are thousands of search engines available onrepparttar 137508 internet Google has heldrepparttar 137509 majority share. Overrepparttar 137510 past year or so two serious challengers have emerged, namely Yahoo and MSN. The business is quickly becoming competitive, but Google is still ahead by a country kilometre.

How does Mr Google get and keep so many searchers in spite ofrepparttar 137511 competition? It does so by consistently delivering quality results. Most searchers getrepparttar 137512 information they want fairly quickly in spite ofrepparttar 137513 best efforts ofrepparttar 137514 spammers and other sharp operators. Google does this by employing lots of very smart search engineers to make sure that their algorithms or formulas deliver quality results torepparttar 137515 searcher. The searcher wants information rich pages. Google wants to giverepparttar 137516 searcher what she wants so that she will keep using Google. There is a synergy betweenrepparttar 137517 Google andrepparttar 137518 searcher, they are both paddling inrepparttar 137519 same direction.

Don't Fall Victim to Internet Fraud-10 Tips for Safer Surfing

Written by Eric Buck


The Internet offers a global marketplace for consumers and businesses. However, criminals also recognizerepparttar potential of cyberspace. The same scams that have reached us by telephone and in our mailbox can now be found onrepparttar 137316 World Wide Web and in email. Organizations such asrepparttar 137317 National Fraud Information Center have emerged to help people recognize shady schemes in order to prevent further victims.

According torepparttar 137318 Internet Fraud Complaint Center (IFCC), a partnership betweenrepparttar 137319 National White Collar Crime Center andrepparttar 137320 FBI,repparttar 137321 number of fraud victims is inrepparttar 137322 hundreds of thousands and total dollars lost are inrepparttar 137323 hundreds of millions, and rising at an exponential rate. A search on Google for "internet fraud" results in over 3,200,000 listings atrepparttar 137324 time of this writing!

It is difficult sometimes to tellrepparttar 137325 difference between reputable online sellers and criminals who userepparttar 137326 Internet to separate people from their money. You can protect yourself by learning how to recognizerepparttar 137327 danger signs of fraud. If you are a victim of Internet fraud, it is important to file a complaint withrepparttar 137328 IFCC at http://www.ifccfbi.gov quickly so that law enforcement agencies can quickly shut downrepparttar 137329 fraudulent operations.

∑ Know whom you're dealing with. Ifrepparttar 137330 seller or charity is unfamiliar, check with your state or local consumer protection agency andrepparttar 137331 Better Business Bureau (http://www.bbb.org). Searchrepparttar 137332 Federal Trade Commission website (http://www.ftc.gov) forrepparttar 137333 company or organization that you are considering doing business with. Some Web sites have feedback forums, which can provide useful information about other people's experiences with particular sellers. Getrepparttar 137334 physical address and phone number (and actually make a call before you give them money-to make sure thatrepparttar 137335 phone number is correct) in case there is a problem later.

∑ Guard your personal information. Make sure that any website that requires sensitive information is encrypted. An encrypted website usually has a yellow padlock symbol somewhere onrepparttar 137336 page, typically atrepparttar 137337 bottom. Don't provide your credit card or bank account number unless you are actually paying for something. Your social security number should not be necessary unless you are applying for credit. Be especially suspicious if someone claiming to be from a company with whom you have an account asks for information thatrepparttar 137338 business already has.

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