Obviously you want productive go-getters who are going to make a contribution to bottom line, not just warm bodies to clog your cycles and waste your time. But how do you find right people?

Take a cue from marketing folks. Become a magnet for interested, qualified "prospects" who eagerly want to become a part of your team. Use an established technique that draws new customers as a model for attracting downline participants and employees to your company.

What is this technique? It’s called “article marketing” and it is one of most effective methods of catching attention of large groups of people. It works like this: You write a simple article that is interesting to kind of people you want to attract. They could be salespeople, independent business owners, MLM participants – whoever you think would make perfect addition to your team.

You don’t have to write "The Great American Novel". All you need is about 500 words on topic of your choice. Then submit that article all over web to ezine publishers, newsletter editors and content laden websites. When they publish your article (and they almost always do) your perfect candidates read your words, and see you as an expert in subject (after all, you’re a published author!) and they click on a link to your website that you conveniently provided at end of article. Viola! You have tons of interested, qualified people you can add to your downline.

Keep in mind, that your article remains out there for people to find for weeks, months, even years. As new people happen across your article, they click link and visit your site. You have a perpetual recruiting machine, drawing tons of pre-qualified, interested potential recruits to your site. This is better than advertising, and far less expensive.

The process works. The problem is that you have to go through effort of submitting your articles to enough sites that you really make a splash. Most business owners submit their articles to 9 or 10 places before getting burned out on tedious submission process. I can’t think of anything more dull than sheer drudgery of article submission.

Fortunately, you can avoid that drudgery, get your articles to more editors, get them there faster - which gets you recruits sooner - by taking advantage of one of following three methods:

1) Hire a Virtual Assistant to do work for you. Cost $400.00 2) Buy and install article submission software. Cost: $69.00 3) Use a free web service. Cost: $0

Here are good and bad points of each one.

The group I was honored to help lead was a great group, and we had a lot of great talent in it.

But one thing we all understood was this:

INFERNO Secret:

The lack of understanding about Objections in MLM will create more objections.

You see, objections are just part of this business. Plain and simple. As gasoline is to a car, or kerosene is to a fire, objections are to our business.

An objection is nothing more than a catalyst, or a map, to make something happen, or accept that nothing will happen. That is up to you, and solely up to you.

And lets be real:

No one really likes objections. At least that is what paradigm is for Industry. But for whatever reason, we never are taught how to truly handle objections, only endure them.

We were all taught to embrace them, and not fear them, as they were a clue to what was going on with prospect, and what was to be said next.

You must understand this -- All objections in MLM from a psychological standpoint stem from 1 of 2 things:

1) Natural Defense Mechanisms.

2) Lack of perceived Value.

And usually defense mechanism kicks in when lack of Value is felt, although some defense mechanisms are from past experiences.

How can you create an environment to lessen natural defense mechanisms that kick in with a lot of people?

That is simple.

Create a sense of "ownership" with your MLM prospect with your business.

How?

The 4 Things to Create Ownership with an MLM Prospect.

1) Sincerely asking their input and thoughts on how to improve what you are doing, and take notes.

2) Edify their accomplishments and transfer that feeling to your presentation.

3) Say, "I don't know whether this is for you or not, it may not be. But I simply wanted to share some ideas and maybe get your insights."

4) "All I want is what is right for you and your family, and this may not be a fit. But if it is, I truly don't want you to miss it."