Put Your Online Business on Autopilot!
By Steve McClain
Internet Marketing has many advantages vs. traditional offline marketing, minimizing cost is a "biggie". But ability automate and simplify your operations through autoresponders is just as heavenly.
I think most Internet Business Owners would agree; your most valuable resource is your time. Autoresponders free up your time handling tasks automatically so you can focus on profit centers of your business.
A good autoresponder is like hiring a army of robots who take care of daily grind automatically. They work 24/7 which allows your business to function whether your there or not. You could be anywhere in world and your business is making you money 24 hours a day 365 days a year. With a laptop and a place to plug in you will want to check how much money was deposited in your account and answer a few emails every day and that's about it. That's pretty much all that is required once you've set everything up on autopilot. Who wouldn't want a job like that?
When a prospect makes a request, your autoresponder instantly responds to that request. Your customers love it because their requests for information are instantly supplied. It's a win win proposition.
A good quality autoresponder will allow you to personalize your messages and provide automatic follow ups. Most marketing experts will agree that, for most part, it will usually take between 5 to 7 follow up messages per sale. Once you've developed your messages and set delivery intervals it's a cash machine on automatic pilot.
Your first message may instantly welcome and greet a visitor to your site. That message would be set at 00 for example. Two days later another message set at 02 is sent automatically perhaps inviting them back to your site for some additional information that may be of interest to them. Four days later another message coded 04 goes out automatically introducing them to one of your products, etc., etc..
A good autoresponder will also provide ability to track source of that customers contact so you will know where they came from. Helps you know your best performing forms on your web site, or ads, articles etc. And when ever your autoresponder is triggered you are instantly sent an email notification to further help you track your promotions and advertisements. Tracking tests ads will save you considerable time and money helping you focus your exposure only where you get best response.
Make a list of your best ad sites that you intend to post an ad or classified ad.
Assign a number for each site on list.
Then add a simple code to your email tag like: mailto:firstname.lastname@example.org?subject=A1
Of course you enter your actual autoresponder address and for each site change to assigned number after equal sign, ie. A2, A3, A4 etc., or what ever your code is. By coding your ads you will know exactly where your leads are coming from.