By Steve McClain

Internet Marketing has many advantages vs. traditional offline marketing, minimizing cost is a "biggie". But ability automate and simplify your operations through autoresponders is just as heavenly.

I think most Internet Business Owners would agree; your most valuable resource is your time. Autoresponders free up your time handling tasks automatically so you can focus on profit centers of your business.

A good autoresponder is like hiring a army of robots who take care of daily grind automatically. They work 24/7 which allows your business to function whether your there or not. You could be anywhere in world and your business is making you money 24 hours a day 365 days a year. With a laptop and a place to plug in you will want to check how much money was deposited in your account and answer a few emails every day and that's about it. That's pretty much all that is required once you've set everything up on autopilot. Who wouldn't want a job like that?

When a prospect makes a request, your autoresponder instantly responds to that request. Your customers love it because their requests for information are instantly supplied. It's a win win proposition.

A good quality autoresponder will allow you to personalize your messages and provide automatic follow ups. Most marketing experts will agree that, for most part, it will usually take between 5 to 7 follow up messages per sale. Once you've developed your messages and set delivery intervals it's a cash machine on automatic pilot.

Your first message may instantly welcome and greet a visitor to your site. That message would be set at 00 for example. Two days later another message set at 02 is sent automatically perhaps inviting them back to your site for some additional information that may be of interest to them. Four days later another message coded 04 goes out automatically introducing them to one of your products, etc., etc..

A good autoresponder will also provide ability to track source of that customers contact so you will know where they came from. Helps you know your best performing forms on your web site, or ads, articles etc. And when ever your autoresponder is triggered you are instantly sent an email notification to further help you track your promotions and advertisements. Tracking tests ads will save you considerable time and money helping you focus your exposure only where you get best response.

For example:

Make a list of your best ad sites that you intend to post an ad or classified ad.

Assign a number for each site on list.

Then add a simple code to your email tag like: mailto:myname@myautoresponder.com?subject=A1

By Steve McClain

Learn by doing, active involvement. That’s uniqueness of Black Belt Web Marketing. After completing exercises in each lesson, you will have a thorough understand of how to dramatically increase web traffic and a comprehensive, well organized Web Marketing Plan for doing so.

I first started learning Internet Marketing back in 1994 as a young Chief Operating Officer in Documentary/Educational Film Industry. My Corporate Web page was basically an online catalog with 88 full length videos and books. Buyers were given our toll free number and our snail-mail address to order because there was no such thing as secure servers back then.

To promote site I registered with few existing search engines and started pointing all of our offline advertising to web site and e-mail addresses. As traffic started to dribble in I registered more keywords with search engines and offered free give away contests, encouraged links with other related sites, and started posting on newsgroups to significantly increase traffic. I still have scars from a ton of "flames" received from thousands who didn't appreciate my commercial interests on their bulletin boards. In end my site not only paid for itself but it began to make good money as traffic and popularity increased. Now in 1994 that was a significant achievement considering 95% on web sites weren't making money.

Since then more millionaires have been made through Internet than any other vehicle to date. Bill Gates recently referred to Internet as "Gold Rush of 21st. century". There is a huge monster mountain of cash being transacted online every day but would you believe, still only about 5% of all web sites are making money? It's interesting that that statistic hasn't changed even though Internet opportunity has skyrocketed and spread world wide so dramatically.

Some self-proclaimed Internet marketing wizards are very adept at convincingly you that they have secret to overnight millions. With very little or no seed money and with an minimum of time and effort on your part required. But it will cost you something like $99.95 for a ticket to see show. Perhaps it did happen that way once for someone but seriously let's wake up and smell coffee. The chances of that happening for you are slim to none and you know it especially if you've invested in some of these programs.

Don't get me wrong you can make a living online and a pretty good one too. Even become filthy rich if your committed, patient and willing to spend time to learn how to develop a good rock solid plan and then to work your plan. In other words Internet Marketing in that sense is no different than marketing an offline business. Requiring specialized knowledge, skill, capitol investment and a rock solid plan with determination to spend time, resources and effort required work plan.

On other hand there are techniques and business concepts that are ideally suited for strengths of Internet. To ignore them means: cash and burn, for sure! See article "Your Internet Fortune is Just a Click Away" at: http://www.ezstepbystep.net/articles.

Do you already own a business of your own?