Most classified ads are either hard to understand or not terribly exciting. To get sales, you need people to immediately understand your offer. You also need to build a bit of an emotional fire under them.

Start each sentence with an action word. Get this.., Save now..., Click to...

The Perfect Classified Ad: It may not be a literary thing of beauty, or even an ad that is very appealing--but for some reason it gets sales for its owner. Getting your Perfect Classified Ad will come easier if you follow a simple plan.

Write your ad in complete sentences. Then cut out non- essential words to make your ad required length. Start sentences with action words. Use short phrases.

While you are at it, write several versions of your classified ad. I usually try to knock out six at a time.

Next, test your ads. Run them all on free ad sites, in ezines, newspapers, or magazines. Be sure to include a code in your response info so you will know which ad produced inquiry or sale.

Once you find an ad that works well, leave it alone. Resist temptation to tweak an ad that is already successful.

Don't worry if you or your associates become bored with ad. Your audience is not as close to ad and is only assured by its repetition.

So now that you have written an awesome classifieds ad, you wonder where to go? Well, there are thousands of sites that offer free classified ads. These no-cost announcements are a good way to get a new home business off ground, test a new ad or product, or supplement paid advertising you do in ezines.

The down side is everyone else is posting free ads, too. But I know several people who are getting anywhere from several to dozens of leads regularly with free ads.

Here are a few tips to make free Internet ads produce results for you.

1. Place your ad in a LOT of places. Start with one of big sites that has hundreds of links to other free ad sites. http://www.uran.net/imall/mother.html is one of oldest and largest of these sites. Veteran posters say Yahoo classifieds and AOL free classifieds draw best.