By Ronni Rhodes

As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!

Let’s start with an audio only presentation: ·Write out your script first! Focus on two to three points that you feel are essential to explain your products or services. Keep script simple. If your site offers a wide variety of goods or services, you might consider several different messages with each one keying in on one or two important areas. ·Have someone who is not familiar with your business review script and your site. Be sure that they understand your message. If they don’t, rewrite it! · Practice reading script until you feel completely familiar and comfortable with it. (You can hire professional voice talent for reasonable rates if you’d prefer not recording audio yourself.) ·Use best quality tape recorder available to you. A cassette recorder is fine. ·Use a high quality brand name audiotape. ·An external microphone that plugs into your recorder is preferable to one that comes built-in. They are very inexpensive and produce a better recording. ·Do your recording in a quiet place with as little background noise as possible. (That one seems pretty obvious, doesn’t it?) ·Speak naturally! It can help to have a friend or colleague act as an audience to give you focus. ·Record your presentation several times. Select one that will sound most natural and inviting to your site visitors. ·Send tape to encoding (streaming) vendor. They’ll take it from there!

Finally, German speakers in Manhattan, Brooklyn, Bergen and Hudson Counties, as well as Mount Vernon and Hudson Valley can enjoy very best of German television.

"With over 53,000 German-speaking households, New York City is an important market for GERMAN TV. We are very pleased to be able to offer best of German public television to our New York audience," commented Managing Director, Dr. Wolfgang Krüger.