Sales: Put A Friendly Face On Your Sales Proposition

Put A Friendly Face On Your Sales Proposition

Written by Grady Smith

Picture yourself walking into repparttar

local bookstore. You find a title you like, proceed to repparttar 127475

sales counter, and notice that repparttar 127476

clerk is hiding behind repparttar 127477

cash register. Without ever seeing their face they run your credit card, place your purchase in a bag, and send you on your way.

Would you return to purchase your next book there?

Probably not. We like to be face to face when making our purchases. Seems to make us comfortable to actually see repparttar 127478 face of repparttar 127479 person taking our money.

Unfortunately, online we can’t process sales face to face with our customer. But there are some ways to ease repparttar 127480 transaction for potential customers into repparttar 127481 online marketplace.

If a customer wants to see a face, then put a picture on your site. It gives repparttar 127482 potential customer a picture of who it is that’s taking their money. I know it helps me to be able to put a face to repparttar 127483 words in a sales letter I’m reading.

In creating our friendly sales letter, we want to come as close as possible to representing repparttar 127484 guy at repparttar 127485 corner hardware store. We buy from him because he has a gentle smile. We know about his son that’s trying out for track next week. Through meeting him we’ve learned that he plans to retire one day soon and travel repparttar 127486 country with his wife in their motor home. These tidbits make us like him and bring our business to his store.

The Secret Of Hitting People’s Buying Trigger!

Written by Grady Smith

It’s a fact: You’ll never make any real money online unless you know how to pull someone’s buying trigger.

Sure, you may be a whiz at bringing people to your site. Maybe you’re looking at 800 a day. But with that kind of traffic, I pull in $864 daily. Why? Because I know how to make people pull repparttar trigger and buy.

So, what’s repparttar 127474 secret?

1) You’ve Got To Know Your Audience

What does someone really want that visits your site and takes a look at your product? Do they want to make money quick? Are they on a budget, and want to do it with very little investment? Knowing repparttar 127475 specifics of your target is step one to hitting their buying button.

2) You’ve Got To Prove You Can Give Them What They Want

Sure, you can say “I’ll show you how to make money online”, but that sure doesn’t pull my buying trigger.

But if I visited your site wanting to learn how to make money online without much investment, and you said something like “I’ll show you how to make thousands each week without investing a dime”, I would become very interested. Specifics directed to your target audience make repparttar 127476 trigger finger itch.

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