Put A 'Mini' Salesman In Your Client's WalletWritten by Bruce Hearder
When was last time you took a long critical look at your business card? I'd bet you haven't really thought about it since you initially got them printed. Let's stop for just a moment and ask, what is point of your business card? Is it to simply fill wallets of prospective clients, or is it something that should be driving more sales to your business? I bet you answered in latter. So what should your business card look like then? A few of essential things it must contain: 1. What your company can do for customer 2. What you personally do, if its not obvious from business description 3. Your name, 4. Your best contact number (don't use a switchboard number, use your direct number and show your cell-phone number) 5. Your company's name I have listed criteria for business card in a particular order. Do you notice something strange? I have put company's name last! Your business card should be a "mini" sales letter for your business. The card should have an attention grabbing headline, that will attract prospects like a magnet. Imagine if you where a plumber, your headline could read something like "Need a plumber, we are only 8 minutes away!" Don't you think it would grab someone's attention, especially if they desperately needed a plumber and were frantically looking around for your card, while standing knee deep in water from a leaking toilet.
| | Eight Success Tips for Your First Trade Show DisplayWritten by Rena Klingenberg
Exhibiting in a trade show can involve a major investment of money and time. But financial returns for your business can be excellent if you learn some of secrets of trade show booth success before signing up for a show and investing in your displays.If you're considering setting up at a trade show for first time, here are eight tips for a successful trade show booth display: 1) Rent smallest possible booth space for your first trade show. The first time you exhibit, you'll learn a lot about what works for you and your products and what doesn't, and what you'd like to change for your next show. Also, seeing other exhibitors' booths and ideas will inspire you to evolve various aspects of your own display. So it's a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display. 2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across front of your booth and stand behind it, it's harder to draw customers in and involve them - so they tend to walk on by. 3) Keep your booth uncluttered so customers can focus on what's important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take time to study it and guess, when there are hundreds of other booths to visit. 4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in building, what companies or organizations will be in your neighboring booths, whether it's in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup. 5) For your first trade show, consider renting booth display components. Rental displays can relieve you of issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn't make economic sense.
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