Purchasing web site traffic.

Written by Michael Bloch

With increasing competition for visitors, a number of options are available for increasing traffic to your web site, but they come a cost. Is it worth it? Previously, I published an article on pay-per-view search engine options. This article can be viewed at:


Another popular ploy to encourage "eyeballs" (visitors) is to purchase site exit traffic. In this strategy, you pay a web site to redirect traffic to you when a visitor leaves their site. This usually occurs with a pop-up window. Is it effective? I guessrepparttar best way to answer this is with another question. How do you feel when you leave a site and 20 pop-up windows litter your screen? While utilising this strategy may increase page views according to your server logs, I don't think that you'll make many friends or encourage sales. This option is usually charged "per view" i.e, every time someone exitsrepparttar 101107 site involved, you are charged. I can think of better ways to spend your advertising budget.

Yet another strategy that marketing agencies may convince you to try is buying redirects from defunct sites, or from domain names owned by them. The domain names they own are usually generic terms, words that web surfers may type into their browser address bar inrepparttar 101108 hope that they will find something of relevance. Some clever individuals and companies have made a great deal of money through this scheme. They buy thousands of domain names, preferrably those that have existing traffic and redirect those visitors to their customers. Unlessrepparttar 101109 domain name that traffic is redirected from is specific to your line of business, it will probably be "low quality" (visitors not interested in your product) and once again serve only to annoy internet surfers. Again, this promotion method will "appear" to be successful as your site will gain thousands of hits. But unlessrepparttar 101110 product you are offering has broad appeal,repparttar 101111 money you spend may not be justified.

Still one ofrepparttar 101112 best and most ethical ways of purchasing web site traffic is utilising pay-per-click options offered by many major search engines. It can be very expensive; so you will need to do your maths first in order to justify it. Most of these search engines require you to bid on key words or phrases that users type in. The highest bid getsrepparttar 101113 highest ranking onrepparttar 101114 search results andrepparttar 101115 advertiser paysrepparttar 101116 amount bid every time someone clicks on their link. In this option, you will want to be listed inrepparttar 101117 first page of results in order to be noticed.

Some advertisers go overboard in their bidding. As an example, a search I carried out today onrepparttar 101118 the term "computer" on Goto.com (now known as Overture.com) showed thatrepparttar 101119 no.1 advertiser has bid US$10 forrepparttar 101120 privilege. The number 2 position was held by an advertiser prepared to pay US$.77 per click. It's a huge difference. Coupled withrepparttar 101121 fact that not everyone who clicks onrepparttar 101122 link will purchase, it becomes an extraordinarily expensive marketing exercise.

Ads Not Pulling? Don't Blame the Publisher Yet!

Written by Robert Olson

Ads Not Pulling? Don't Blamerepparttar Publisher Yet! Ad Writer's Tips and Tricks By: Robert Olson

We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Justrepparttar 101106 other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Shouldrepparttar 101107 publisher give a refund?

For many years I was an advertising consultant inrepparttar 101108 mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame forrepparttar 101109 outcome. As advertisers, we need to shoulderrepparttar 101110 responsiblity. We need to understand that to write ads that pull, means learning another profession or at least learningrepparttar 101111 bare basics so our advertising is not in vain. Read on and you can discoverrepparttar 101112 ad writer's formula used for decades by successful copywriters.

First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and withrepparttar 101113 right words can pull responses like crazy. Ifrepparttar 101114 ad is in a place where it can be read for years,repparttar 101115 responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad:

Save up to 50% on Groceries! Plus Earn Thousands of $$$'s Helping Others Save! Write or call today!

This ad was written usingrepparttar 101116 basic formula that most copywriters use. The fact is that anyone can use this formula and when you, you will see measurable results. Here isrepparttar 101117 formula:

attract - Attention

generate - Interest

stimulate - Desire

ask for - Action When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attractrepparttar 101118 reader's Attention. This isrepparttar 101119 first step ofrepparttar 101120 four partformula for writing successful ads. You want it to be your ad that grabsrepparttar 101121 reader's attention. You may have to write pages of different headlines to get one that stands out fromrepparttar 101122 rest but this is really a small price tomakerepparttar 101123 difference between success and failure.

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