http://www.tamingthebeast.net/articles/payperview.htm.

Another popular ploy to encourage "eyeballs" (visitors) is to purchase site exit traffic. In this strategy, you pay a web site to redirect traffic to you when a visitor leaves their site. This usually occurs with a pop-up window. Is it effective? I guess best way to answer this is with another question. How do you feel when you leave a site and 20 pop-up windows litter your screen? While utilising this strategy may increase page views according to your server logs, I don't think that you'll make many friends or encourage sales. This option is usually charged "per view" i.e, every time someone exits site involved, you are charged. I can think of better ways to spend your advertising budget.

Yet another strategy that marketing agencies may convince you to try is buying redirects from defunct sites, or from domain names owned by them. The domain names they own are usually generic terms, words that web surfers may type into their browser address bar in hope that they will find something of relevance. Some clever individuals and companies have made a great deal of money through this scheme. They buy thousands of domain names, preferrably those that have existing traffic and redirect those visitors to their customers. Unless domain name that traffic is redirected from is specific to your line of business, it will probably be "low quality" (visitors not interested in your product) and once again serve only to annoy internet surfers. Again, this promotion method will "appear" to be successful as your site will gain thousands of hits. But unless product you are offering has broad appeal, money you spend may not be justified.

Still one of best and most ethical ways of purchasing web site traffic is utilising pay-per-click options offered by many major search engines. It can be very expensive; so you will need to do your maths first in order to justify it. Most of these search engines require you to bid on key words or phrases that users type in. The highest bid gets highest ranking on search results and advertiser pays amount bid every time someone clicks on their link. In this option, you will want to be listed in first page of results in order to be noticed.

We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Just other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Should publisher give a refund?

For many years I was an advertising consultant in mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame for outcome. As advertisers, we need to shoulder responsiblity. We need to understand that to write ads that pull, means learning another profession or at least learning bare basics so our advertising is not in vain. Read on and you can discover ad writer's formula used for decades by successful copywriters.

First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and with right words can pull responses like crazy. If ad is in a place where it can be read for years, responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad:

Save up to 50% on Groceries! Plus Earn Thousands of $$$'s Helping Others Save! Write or call today!

This ad was written using basic formula that most copywriters use. The fact is that anyone can use this formula and when you, you will see measurable results. Here is formula:

attract - Attention

generate - Interest

stimulate - Desire