Publishing guidelines: Please feel free to publish this

Written by Heather Reimer

A simple classified ad placed in a highly targeted vehicle can be a great way to kick start your sales, especially if your company isrepparttar new kid onrepparttar 100945 block with low visibility and a small advertising budget. There are two components to this important equation:repparttar 100946 ad itself andrepparttar 100947 vehicle. Choosingrepparttar 100948 right ezine or website is an art form in itself and a story for another day. For now, let's focus on how to write a your own classified ads so they jump offrepparttar 100949 screen and demand attention. 1. The headline isrepparttar 100950 most important feature of your ad so spend lots of time on it. A good headline teases, entices and lures. Here's an example of a headline that DEMANDS to be read by everyone in business: Is Your Online Business "Wide Open" to Criminals? It is if you accept credit cards overrepparttar 100951 Internet or phone. Card-not-present fraud is onrepparttar 100952 rise. Banks and card companies won't reimburse these losses. Some merchants have lost everything. Don't berepparttar 100953 next victim. Click here to find out how to protect yourself. 2. Address your target market early and clearly so they know your message applies to them. "Is Your Online Business..." 3. Use simple language and short, punchy statements. 4. Decide on an appropriate length. Between five and seven lines formatted to 65 characters per line is most common but individual ezines may have different guidelines. 5. Focus on benefits. Your prospects don't care, for instance, that you're "the best inrepparttar 100954 tri-state area" (according to you).

Popup Advertisements - Good or Bad?

Written by Richard Lowe

I'll bet you've visited a site only to be plagued by one, two, three or even more popup windows appearing to annoy you. Some poorly designed sites even pop up those same windows each time you visit a new page, making simple navigation a horrifying experience.

Some webmasters believe in popup advertisements. They believe that their sales or signups (newsletters) are substantially higher when they use popups. And, guess what, they are often correct. Sites do get good responses from popup advertisements. People do look at them and do respond to offers, forms and ads.

However, I, like many surfers, find popup advertisements unacceptable and cease to visit sites which use them heavily. I will put up with an occasional pop up window, but immediately close it without reading - forrepparttar same reason I delete spam messages: I will not encourage their use by responding to them.

Pop-under windows, things that slide acrossrepparttar 100944 screen and pictures that jump out at me will cause me to immediately leaverepparttar 100945 site and more than likely I will never be back. I especially despise those exit window "services". A horrible invention, intended to deceive surfers and siphon traffic from legitimate sites. Of course, programs like Gator deserve immediate deletion asrepparttar 100946 are run byrepparttar 100947 scummiest of advertisers.

What kind of advertising do I respond to? I prefer a well-written article reviewing a product or service with a link torepparttar 100948 supplier or order screen, or a side-bar that I can read, or even a small graphic. I want information, I want to know WHY I should look at a product or service.

But most of all, I want a reference to that product or service. A more-or-less trusted source saying, "yes, this is worth looking at". That'srepparttar 100949 best kind of advertising by far.

To illustrate how advertising onrepparttar 100950 internet often works, imagine walking downrepparttar 100951 street lined with a bunch of shops. Some shops have very nice window displays which show offrepparttar 100952 products very well. These arerepparttar 100953 stores which I would tend to visit as I can see exactly what they sell. The best of these stores have knowledgeable employees who know all about their products along with good signage which explains various facts (for example, coupons with recipes scattered throughoutrepparttar 100954 produce section). Their advertising would consist of flyers which describedrepparttar 100955 products, perhaps a newsletter and reviews by knowledgeable, respected people.

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