Publishing Your First E-Mail Newsletter

Written by Joanne Glasspoole

I've been an "e-publisher" for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way to market your Web site. But getting started takes planning, hard work and commitment.

First, you need to decide onrepparttar subject of your E-zine. The subject, ideally, should complementrepparttar 124358 subject of your Web site. Next, you need to establish a schedule for sending out your publication (e.g., weekly, monthly, quarterly), and then, more importantly, you need to meet your deadlines.

To ensure your E-zine gets read, it is crucial that you provide information that is original, informative and beneficial to your readers. You need to make your readers hungry for your content. Your content, however, is not your only consideration. You also have to considerrepparttar 124359 format you send your content in.

When I decided to publish my first E-zine in 1999, I copied ideas fromrepparttar 124360 E-zines I liked and respected. There are thousands of E-zines onrepparttar 124361 Web, butrepparttar 124362 really good ones are rare gems, because they are formatted nicely, contain no spelling or grammar mistakes, are professionally written, provide original content that you won't find in ten other E-zines, and they are fun to read.

One ofrepparttar 124363 first mistakes I made when I began contemplatingrepparttar 124364 design of my E-zine's template was to use my word processor. Althoughrepparttar 124365 formatting stayed true in Outlook Express, when I viewedrepparttar 124366 newsletter in AOL, it was a mass of unformatted text that ran on forever with funky characters and was completely unreadable. I was aghast. With my "tail between my legs," I sent an apology to my subscribers and immediately scrapped my word processor for E-zine publishing.

For your E-zine to display correctly in e-mail, you cannot rely on word wrap. When I edit my e-mail newsletters, I manually insert line breaks at 65 characters. It's a pain, but it isrepparttar 124367 only way to ensure your e-mail is readable in all e-mail packages. Otherwise, your reader ends up getting a long, rambling e-mail message with no line breaks that makes no sense.

Building Your Ezine Subscriber Base and Selling Ad Space

Written by Merle

In thisrepparttar last in a 3 part series on ezine publishing we turn torepparttar 124357 nitty gritty of finding subscribers and selling your valuable ad space.

So now you have a terrific looking ezine and interesting content but where do you find subscribers? I was hoping you'd ask. In order to grow your subscriber base you'll need to promote your ezine every chance you get.

The first thing you need to do is include a sign up box on each and every page of your website and if you can, offer a free sample copy by autoresponder. To set up a free autoresponder check out

Some publishers swear by pop up boxes to increase their subscriber sign ups. If you go this route I encourage you to opt forrepparttar 124358 kind that pop up upon exit not upon entering, less annoying. You'll find some software to help you with this here.... or look at for some free scripts.

The next step is to get your ezine listed in as many online newsletter directories as possible. You'll have to do your homework by searchingrepparttar 124359 engines for directories where you can add your listing for free.This is an important step as many people look to these directories when looking for newsletters to subscribe to. Some of them are:

Remember many of these online directories will allow you to post your ad rates as well. A double bonus which allows you to pick up new subscribers as well as advertisers.

Announcement lists are also good for promoting your ezine. Search at for lists that exist forrepparttar 124360 sole purpose of announcing new lists. You'll also want to participate in online discussion boards with a good signature line that mentions your ezine. You'll find some great boards to post to at

Other great ways to grow your subscriber base include swapping ads with other publishers and writing articles to submit to other publishers for possible publication in their ezines. Again, a strong signature line is imperative. Try some of these sites for swaps.

Free Software to keep track of your swaps

Other Ezine Publishers you can swap ads with

Free Directory of Ezines and other helpful resources for today's ezine publisher

The Handbook of Ezine Publishing

EP Digest offers many helpful resources

Cont'd on page 2 ==> © 2005
Terms of Use