Publishing Special Reports And Ebooks At No Cost

Written by Debbie LaChusa

So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost.

The traditional route to publishing digital products is to purchase software designed specifically for creating PDFs, such as Adobe Acrobat.

But there is another option that won't cost you a dime. Use free PDF-making software available onrepparttar web.

If you don't mind seeing a few ads every time you create a PDF, I recommend using PDF995. You can download their free software at and use it to create PDF formats of all your ebooks and special reports, or any other files that you'd like to convert to PDF format.

Are You Sabotaging Your Marketing Success?

Written by Debbie LaChusa

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.

Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived asrepparttar expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things "right," how are they sabotaging their success? Well there are lots of ways. Following are just a few ofrepparttar 146852 ways small business owners unknowingly sabotage their own success.

(1) They have not takenrepparttar 146853 time to develop a marketing plan.

A plan focuses your efforts and allows you to makerepparttar 146854 most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.

But that does not mean you should. To makerepparttar 146855 most of your marketing efforts and budget, make sure you takerepparttar 146856 time each year to create a plan.

(2) They donít have written goals

Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it's a fact.

There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don't have concrete objectives? You need a clear vision and target to aim for. You can't possibly determine what marketing or how much marketing you need if you don't know what you are aiming for.

(3)They have a short-term attitude.

They are reactive in nature, and while onrepparttar 146857 surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don't get immediate results is worse than doing nothing at all.

How so? Because at least when you do nothing it doesn't cost you any money. Pullingrepparttar 146858 plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message forrepparttar 146859 average consumer to notice it and take action. So it is quite possible your audience was just beginning to take notice right aboutrepparttar 146860 time you threw inrepparttar 146861 towel!

(4) They don't know their USP.

Probablyrepparttar 146862 worst way business owners sabotage their marketing efforts without even realizing it, is to NOT have a clear Unique Selling Proposition (USP).

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