While concept of "publish or perish" is certainly true for a college professor, it may not be case for fledgling entrepreneur. Many of pundits say that to get known on Web, you should publish a newsletter. What you quickly learn however, is that subscribers are not easy to come by, and that many of startup publications go away as quickly as they began.
Some feel that if you accept free ads in your publication, it will help build your subscriber base. If you do decide to accept free ads with hope of quickly building your subscriber count or a mailing list, you just might be in for a big surprise.
Realizing that spamsters will most likely harvest their email address, many advertisers get a free "throw away" email address. They use this in their ads, so they don't have their permanent email address inundated with offers from other advertisers. When their offer changes, they get a new one and "beat goes on".
Statistics show that almost 8% of all email addresses submitted by advertisers, are undeliverable each and every week. That means that in about 12 weeks or so, many any of original addresses you gathered are no longer valid. If you are not getting new subscribers at a higher rate than you are losing them, you will find that work is not worth effort required.
The free ad route is a difficult "row to hoe", so why do it? Some people offer free ads with hope of converting them to a paid advertiser. Many people who rely on free ads as their primary method of advertising however, are just not serious when it comes to their business, When they don't achieve immediate success, they either give up or try something else.
While some publishers may consider an "affiliate arrangement", whereby they provide free advertising in return for a split of profits, most won't. While it sounds good on surface, in practice it seldom works out. This also applies to offline advertising such as telemarketing or list services. Most publishers have learned a long time ago that giving away advertising space like this is not cost effective.
It is possible though to earn income on web. Some will achieve a high level of success, and others are happy to simply supplement their income. The first thing any potential publisher must determine is what level they wish to reach. If this is simply a part-time effort, you can reach lower levels and supplement your earnings.