Publish or Perish

Written by Bob Osgoodby


Whilerepparttar concept of "publish or perish" is certainly true for a college professor, it may not berepparttar 124344 case forrepparttar 124345 fledgling entrepreneur. Many ofrepparttar 124346 pundits say that to get known onrepparttar 124347 Web, you should publish a newsletter. What you quickly learn however, is that subscribers are not easy to come by, and that many ofrepparttar 124348 startup publications go away as quickly as they began.

Some feel that if you accept free ads in your publication, it will help build your subscriber base. If you do decide to accept free ads withrepparttar 124349 hope of quickly building your subscriber count or a mailing list, you just might be in for a big surprise.

Realizing that spamsters will most likely harvest their email address, many advertisers get a free "throw away" email address. They use this in their ads, so they don't have their permanent email address inundated with offers from other advertisers. When their offer changes, they get a new one andrepparttar 124350 "beat goes on".

Statistics show that almost 8% of all email addresses submitted by advertisers, are undeliverable each and every week. That means that in about 12 weeks or so, many any ofrepparttar 124351 original addresses you gathered are no longer valid. If you are not getting new subscribers at a higher rate than you are losing them, you will find thatrepparttar 124352 work is not worthrepparttar 124353 effort required.

The free ad route is a difficult "row to hoe", so why do it? Some people offer free ads withrepparttar 124354 hope of converting them to a paid advertiser. Many people who rely on free ads as their primary method of advertising however, are just not serious when it comes to their business, When they don't achieve immediate success, they either give up or try something else.

While some publishers may consider an "affiliate arrangement", whereby they provide free advertising in return for a split ofrepparttar 124355 profits, most won't. While it sounds good onrepparttar 124356 surface, in practice it seldom works out. This also applies to offline advertising such as telemarketing or list services. Most publishers have learned a long time ago that giving away advertising space like this is not cost effective.

It is possible though to earn income onrepparttar 124357 web. Some will achieve a high level of success, and others are happy to simply supplement their income. The first thing any potential publisher must determine is what level they wish to reach. If this is simply a part-time effort, you can reachrepparttar 124358 lower levels and supplement your earnings.

How to Successfully Market With Safelists

Written by Herman Drost


Opt-in email safelists are one ofrepparttar best Internet marketing strategies for getting your product or service immediately in front of many thousands of people. In this article, I will show you how you can successfully work with them.

Benefits of Opt-in Safelists 1. Email to thousands - this can be done with free safe lists or paid safe lists. Even if you only get a 1% response from thousands, you interact with those that will respond.

2. It's immediate you can instantly send your ad and receive an immediate response from those interested. With ezine ads, you often have to wait for days or weeks before your ad is displayed.

3. Test your product or service safelists are a good place to begin testing your ad, before you spend a lot of money on other advertising methods.

4. Track your ads track those ads that pullrepparttar 124343 best. (Some safelists incorporate tracking in their subscriptions). You can then use these same ads repeatedly in other forms of advertising. The key is to have a great headline, because users will be scanning them for what catches their eye.

5. Low cost way of email marketing this is a much faster, less expensive way to market than offline marketing. You can reach many more people in a shorter space of time.

6. No fear of spamming or being penalized for spamming this is because all subscribers are strictly opt-in.

Types of Opt-in Safe Lists Free Safelists - Pros It's free to email torepparttar 124344 whole list you can mail to all free and paid subscribers. Email to thousands immediately Pays commissions on referrals

Cons Fills your email box with thousands of offers from other subscribers. No tracking of ads provided Email once a week only

Paid Safelists - Pros Emailrepparttar 124345 list (free and paid) every day or every 2 days. Doesn't require you to receive other e-mail ads from subscribers. Membership fees are low Tracking of your ads Pays higher commissions Personalize your messages

Cons Most customers will not see your ad at all. People on these lists are more concerned about others seeing their own ad, than seeing yours. Lose money if you paid to subscribe, but didn't get any sales.

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