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Write an article and submit it...

'But I can't write a lick', you say.

Well, read on because I'm going to show you how you can write an article easily and quickly.

Pick a subject you know something about and research it...

Don't try to copy what others are doing. The way you become well-known on net is to become an authority on a particular subject.

So choose a subject you know a lot about, read up all you can about that subject so you have latest info at hand, and then start writing.

Make sure it's a subject you're passionate about.

Passion or enthusiasm is infectious. It has a way of drawing others into story, capturing their imagination and igniting excitement in your readers.

Your article or story should be potent enough to motivate your readers to take action.

Keep it a la natural...

Write way you talk. Imagine you are sitting next to your uncle or aunt and you are trying to explain to them what it is that excites you.

Try to use plain English minus froth and bubble. People respond more easily and quickly to genuine feelings and thoughts than they do to hype and an over use of adjectives.

The more natural you are when you write, more ordinary people will be able to identify themselves with you and your topic.

Weave story...

Every subject or topic has a story woven into it's fabric. Your task is to extract story and then tell it in your own words.

Sometimes we get an idea, but when we begin to develop our creation we become overwhelmed with efforts that we are going to have to supply. It’s also ordinary to get so caught up in development that we get sidetracked into other ideas. Planning carefully is best way to handle troubles like these.

When you plan your product or service, don’t just make an outline; instead, make an outline with many sub-outlines. This way, throughout product development you won’t have questions about what to do next. You also get a chance to document those ‘sidetracked’ ideas; keep you ideas. You’ll need them later.

Having a well thought out plan will keep you on right path; you will be able to use your time with powerful efficiency. This is ideal, right?

ABOVE AND BEYOND PRODUCT DEVELOPMENT

This writing isn’t exactly a product development piece, but you are going to want keep these ideas in mind as you develop future products. The information I’m about to give you is something that you will be able to incorporate to your planning.

So… read on… we’re going to shift directions a bit…

Aside from product development obstacles, you could possibly run into ‘road blocks’ after you’re ready to market.

When product is complete and it’s time to show it to potential customers, realization of advertising expenses might kick in for some, or perhaps our competition is tougher than we had realized. Regardless, this is definitely time during which we recognize that our marketing strategy is just as important as product it’s self.

What if we could ‘build in’ promotional tools with our product? “How fascinating will it be if our product can do much of needed promotion automatically?”

That brings me to ‘viral marketing’…

VIRAL MARKETING

One fascinating strategy is to use marketing that will ‘freely’ spread it’s self. This has popularly become known as viral marketing and can be quite an unstoppable technique.

An easy example of viral marketing is free eBooks that teach reader while selling them on a product. With this example, eBook gives away valuable information while including your ‘order link’ or requesting that reader take a ‘desired action’.

Another great illustration of viral marketing is what Hotmail did. I know you’ve received mail from a hotmail user before; do you remember little sentence at bottom? It went something like “get your free mail account at hotmail” and you probably noticed link back to hotmail site.

What hotmail did is very fascinating; they gave out free email accounts with built in marketing. Every time someone sent an email via hotmail, they were in turn advertising hotmail. That’s brilliant.

Some other common examples of ‘viral marketing’ are contests and games that spread by word of mouth, free software that promotes a product or site, and even websites that provide online tools for people to come back over and over and use (or send others to use).

We should just say this: Anything that will be ‘passed around’, recommended or given away by users (or readers) that enjoy it can be considered ‘viral’.

I could go on to tell you that affiliate programs, forwarded emails and shareware are ‘viral’ but that could take all night…

Instead, let’s talk about how you will benefit from this powerful marketing strategy…

ELICITING A DESIRED ACTION