Publishing Guidelines: You have permission to publish this unmodified article electronically or in print, free of charge, as long as
resource box and all links are included. A courtesy copy of your publication would be appreciated. *********************************************************** Title: Publish Your Way To Web Site Traffic Author: Richard D. Bailey E-mail: rbailey@clientbydesign.com Web Address: http://www.ClientByDesign.com Word Count: 1474 including resource box Character width: 60 Category: Business/Marketing
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Publish Your Way To Web Site Traffic
By Richard D. Bailey www.ClientByDesign.com
Besides using search engine traffic, It is possible to generate a steady stream of website traffic by repackaging existing marketing collateral and content that might be collecting dust or virtual dust on your desk or hard drive and giving it away free.
If you're wondering why anyone would want to give away his or her work for free, it's called viral marketing. Some readers will download your ebooks or reports and then send them to friends, family and associates, especially if you invite them to. Client By Design has successfully used this method of traffic generation to pull thousands of visitors to our site and our client's sites.
Just think of it as distributing your business card or catalog to targeted visitors and then getting others to give you referrals at no cost. This can lead to enormous amounts of visitor traffic, phone calls and orders.
--FINDING CONTENT
You might be sitting on a goldmine of information that your site visitors need. Whether it's unused or just some older information in digital form (word docs, text files, notes, power points, etc or unwritten work) you probably have a lot of shareable info that you can repackage to either sell or give away.
If you took time in past to write or compose it, it probably has greater value than you realize. So revisit your "my documents" folder or sift through some of your old files and look for original info: old newsletters, articles, research reports, product catalogs, etc that you feel would still have relevance to web site visitors today. Ebooks and reports can have a few pages, as little as one to five or as much as 200 or more pages of info depending on message delivered.
--DISTRIBUTION FORMATS AND READYING DOCUMENTS FOR DISTRIBUTION.
Method 1: The self-executable ebook route:
Self-executable ebooks are compiled software applications that readers can use without meeting any additional requirements. A reader can simply launch (open) an ebook of this type and begin enjoying it right away without needing to download anything else.
These ebooks are popular because of their interactive capabilities, compact file size and ease of distribution. You can compile a full color ebook of magazine quality, with full color photos, compress it and end up with a file small enough to be sent by email.
Be advised, though, that it's not a good idea to send exe files through email, unless they're zipped since anti-virus programs and even some ISPs will block or delete them. In fact, it's probably best to send user a link where they can download file themselves, until anti-virus and blockers become more sophisticated.
If you know how to make web pages, you can just use your favorite html editor to create web pages with useful interactive content. Once created, save files on your hard- drive. Be sure to include an introduction, table of contents, graphics and links to your web site (if you have one) and contact information so your readers can contact you for more info, interviews or more ebooks.
Once your pages are complete, you will need to compile your files into standalone format with an ebook compiler. While there are quite a few compilers on market, I have found two to be extremely useful. I use Ebook Generator or Ebook Creator to generate ebooks or reports.
One neat branding feature, both share, is ability to create splash-screens that come up, once your files have been opened. These screens can hold a special thank you message, logo or some other notification that you want readers to see.
Ebook compilers are powerful tools that will help you get your ideas or info distributed online in a short time. Visit: http://www.clientbydesign.com/ecovers.html to learn more about these products
--Method 2: The PDF route:
If you don't know anything about html or creating web pages, you can type your documents with a word processor or desktop publisher, add some nice graphics and then convert your documents to PDF files. PDF stands for portable document format and is a widely accepted standard for content distribution. PDFs are easy to distribute via download or email, depending on size and look great, if you create your original documents right way.
