Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter

Written by Ned Steele

Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself onrepparttar back. It takes intelligence and gumption to come up with ideas that reporters like.

Next, consider how you are going to follow up. Reporters are usually working on several stories at once, and unless they are coming to meet you today, there's still a considerable chance that it will fall throughrepparttar 144516 cracks. You need to try, without being annoying, to keep that story atrepparttar 144517 front of their mind.

If your call went great andrepparttar 144518 reporter’s interested – tell her you’ll send something by fax or email to summarize what you discussed. Whether you send a fax or email, keep it brief and on point. Don’t use it to raise new topics – close one deal first!

Marketing-Minded Financial Planners, It's Not Who You Know But What You Know

Written by Ned Steele

Almost every day, I hearrepparttar same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:

“Who do you know inrepparttar 144515 media? (Or, sometimes they frame it as, “Who do I need to know inrepparttar 144516 media?”) Can you get me publicity?”

My answer is alwaysrepparttar 144517 same. Who you know inrepparttar 144518 media is only halfrepparttar 144519 game. And it’srepparttar 144520 easier half.

Because here’s what you get with who you know inrepparttar 144521 media:

It gets them to take your phone call, or your e-mail. Period. That’s it.

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