Publicity: Nailing an Media Interview, Part III (Staying on Topic)

Written by Ned Steele

In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.

Sometimes, when you are doing a great job of keeping on topic,repparttar reporter is leading to you talk about different topics, some of which you aren't as knowledgeable about. Ifrepparttar 145525 reporter leads you into different areas, go there only if it suits your needs and you are comfortable there.

One advanced technique you can use in a tough interview is "bridging." Bridging is simply steeringrepparttar 145526 interview back to your topic. Going down any side roads a reporter pursues is usually a bad idea – even ifrepparttar 145527 detour is innocuous, it takes you off your main points. You may find, whenrepparttar 145528 article is published orrepparttar 145529 interview airs, thatrepparttar 145530 only comments of yours that reachrepparttar 145531 general public are those about a topic that you don't know much about. This isn't going to help your marketing efforts at all.

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

Written by Ned Steele

As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to helprepparttar public. Not all of these ideas will strikerepparttar 145524 fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.

Fill your e-zine withrepparttar 145525 same advice, information, and tips you use in your publicity articles. You'll want to edit in for readability onrepparttar 145526 Web—that means short paragraphs. Studies have shown that people hate reading long blocks of text on a computer screen.

You are usingrepparttar 145527 same content, but have more ways to get it in front of your sources of referrals, clients and potential clients. Better publicity, better marketing, more business.

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