Marketing: Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Written by Ned Steele

Sometimes a phone call isn't intimate or long enough to convey all repparttar

information you have for a reporter.

Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.

If this is repparttar 144510 case, you should consider offering to meet repparttar 144511 reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.

It's a relatively common event in repparttar 144512 media world. Many reporters jump at repparttar 144513 chance to pick a knowledgeable expert’s brain. You may be able to get information from them about what types of stories they are interested in, and what other reporters at their outlet might want to use you as a source.

Three Tips on Writing a Press Release

Written by Ned Steele

Use journalistic style

Reporters are busy. Just like you.

So when you write anything for repparttar media, be concise and tight.

Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.

Save big, sophisticated words for impressing old English teachers at school reunions. To get free publicity from repparttar 144509 media, use common words.

It’s OK. Trust me. It’s how they write. It’s what they want. Shows ‘em you understand their jobs.

Keep everything short. Not just sentences.

The whole press release should be short – one page, or two at most. Honest.

Lincoln's Gettysburg Address, one of this nation's enduring literary masterpieces, is only 278 words. Surely you can entice a reporter's attention with less than 400 words, which is about one page.

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