Use journalistic style
Reporters are busy. Just like you.
So when you write anything for media, be concise and tight.
Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.
Save big, sophisticated words for impressing old English teachers at school reunions. To get free publicity from media, use common words.
Itís OK. Trust me. Itís how they write. Itís what they want. Shows Ďem you understand their jobs.
Keep everything short. Not just sentences.
The whole press release should be short Ė one page, or two at most. Honest.
Lincoln's Gettysburg Address, one of this nation's enduring literary masterpieces, is only 278 words. Surely you can entice a reporter's attention with less than 400 words, which is about one page.