Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Written by Ned Steele

Sometimes a phone call isn't intimate or long enough to convey allrepparttar information you have for a reporter.

Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.

If this isrepparttar 144510 case, you should consider offering to meetrepparttar 144511 reporter over coffee or for a quick lunch, for a "backgrounder" on your topic.

It's a relatively common event inrepparttar 144512 media world. Many reporters jump atrepparttar 144513 chance to pick a knowledgeable expertís brain. You may be able to get information from them about what types of stories they are interested in, and what other reporters at their outlet might want to use you as a source.

Three Tips on Writing a Press Release

Written by Ned Steele

Use journalistic style

Reporters are busy. Just like you.

So when you write anything forrepparttar media, be concise and tight.

Short, simple, sentences. Lively. Ridiculously short. Even if they seem to violate those fourth-grade grammar rules about complete sentences.

Save big, sophisticated words for impressing old English teachers at school reunions. To get free publicity fromrepparttar 144509 media, use common words.

Itís OK. Trust me. Itís how they write. Itís what they want. Shows Ďem you understand their jobs.

Keep everything short. Not just sentences.

The whole press release should be short Ė one page, or two at most. Honest.

Lincoln's Gettysburg Address, one of this nation's enduring literary masterpieces, is only 278 words. Surely you can entice a reporter's attention with less than 400 words, which is about one page.

Cont'd on page 2 ==> © 2005
Terms of Use